1. 1 ( 第五組 ) 組員 ： 趙希婷 、 吳宜庭 、 謝馨輝

2. Introduction  Type Public  Industry Telecommunications  Founded 1899  Headquarters Overland Park, Kansas, United States  Products Wireless communications Internet services long distance 2

3. Introduction  Owners SoftBank Corporation  Employees 38,000 (2014)  Subsidiaries Boost Mobile Virgin Mobile Assurance Wireless brands  Scope the third largest U.S. wireless network operator  Customers 54.3 million  ARPU $63.46(2013) 3

4. History  1899 Sprint Founder Cleyson Brown begins the Brown Telephone Co.  1975 World Class World's first Public Data Network  1987 Industry First First nationwide, 100 percent digital, fiber-optic network  1990 Going Global Market global public data network services  1992 Internet Pioneer First carrier offering commercial Internet access  1993 Triple Play First major company providing local, long distance and wireless services 4

5. History  2001 Blazing Speed First 10 gigabit per second transatlantic IP backbone  2002 Nationwide First Nationwide Third Generation (3G) network upgrade  2003 Cable Telephony in partnership with cable companies  2005 Done Deal Sprint Nextel launches operations. 5

6.  2013 returned to using simply Sprint Corporation  August 11, 2014 CEO Dan Hesse replaced by Marcelo Claure History 6

7. 7

8. Vission  T o be a world class company  B ecome a world class supplier 8

9. Mission  I dentify and utilize a variety of quality suppliers who are able to meet their business needs.  M ake the effort in recognizing the economic importance of utilizing diverse suppliers in the communities where we work and live. 9

10. Strategy 10

11. Failed strategies  Wrong 4G strategy  Buying Nextel 11

12. Successful strategies  Acquired by Softbank  Unlimited Data Plan 12

13. 資料來源  ARPU of Sprint http://www.statista.com/....../sprint-nextels- number....../ http://www.statista.com/....../sprint-nextels- number....../  維基百科 http://en.wikipedia.org/wiki/Sprint_Corporation http://en.wikipedia.org/wiki/Sprint_Corporation  Sprint http://www.sprint.com/mysprint/pages/sl/global /index.jsp http://www.sprint.com/mysprint/pages/sl/global /index.jsp  Sprint 官網 http://www.sprint.com/companyinfo/ http://www.sprint.com/companyinfo/ 13

14. 資料來源  Sprint 宣布停用 WINAX http://news.cnyes.com/20141012/Sprint%E5%B0% 87%E6%96%BC%E6%98%8E%E5%B9%B411%E6%9C%88% E9%97%9C%E9%96%89WiMAX%E7%B6%B2%E7%B5%A1- 160534934812010.shtml http://news.cnyes.com/20141012/Sprint%E5%B0% 87%E6%96%BC%E6%98%8E%E5%B9%B411%E6%9C%88% E9%97%9C%E9%96%89WiMAX%E7%B6%B2%E7%B5%A1- 160534934812010.shtml  軟銀收購 sprint http://news.mbalib.com/story/71036 http://news.mbalib.com/story/71036  sprint 與 nextel 解散 http://www.forbes.com/sites/quora/2012/11/29/ was-sprint-buying-nextel-one-of-the-worst- acquisitions-ever-at-35b/ http://www.forbes.com/sites/quora/2012/11/29/ was-sprint-buying-nextel-one-of-the-worst- acquisitions-ever-at-35b/  Sprint news in abc http://abcnews.go.com/topics/business/compani es/sprint-nextel.htm http://abcnews.go.com/topics/business/compani es/sprint-nextel.htm 14

15. 15

16. 16