1. Operation December 2011 MULTIPRODUCTS

2. Overview of The Operation 1

3. Recall of the brief B ACKGROUND A key period : end of the year’s purchases favour information research. A unique campaign for Microsoft’s 4 products : Windows 7, Windows Phone, Office 2010 and Xbox360/Kinect. A IM Reach users during their purchasing phase B ESTOFMEDIA ’ S OFFER S UGGESTED W EBSITE : Tom’s Guide (the most in tune with the target concerning its content) O PERATION : ALL ALONG THE CONVERSION FUNNEL Contextual : sponsoring of Buying guides – laptops, mobile phones and games consoles. Brand content / editorial content : making of a slider enhancing Tom’s Guide’s editorial content about Microsoft products. Social / interactive : strong visibility on forums and on Q&A pages. Push : Sponsoring of shopping spaces. T ARGET Families / 25-49 years old

4. P RESENT ALL ALONG THE CONVERSION FUNNEL INFORMATION IDENTIFICATION VALIDATION PURCHASE The user choses the type of product that matches best his needs and uses. The user compares all the products’ features to make his own choice: design, performance… The user discuss with other users about the product he chose. The user compares prices and best offers than proceed to the purchase. S PONSORING OF B UYING GUIDES E DITORIAL INTEGRATION OF T HOROUGH FEATURES & TEST PRODUCTS WITH A STRIKING AD FORMAT P RODUCTS ’ I NTEGRATION IN FORUMS AND Q & A PAGES RELATED TO M ICROSOFT BRANDS P RODUCTS ’ I NTEGRATION IN SHOPPING SPACES Operation set up

5. H OME P AGE B UYING GUIDES Contextual : Sponsoring of Buying Guides G UIDES ’ CONTENT PAGES M EDIA BACKUP Creation of trafic on buying guides pages via integrated banners.

6. Brand Content : Editorial content integration Slider E ACH LINK SENDS TO AN ARTICLE ON T OM ’ S G UIDE

7. Social : Tom’s Guide Solutions (Q&A) A D FORMATS / EXCLUSIVITY. C USTOM MADE INTEGRATION OF M ICROSOFT SOCIAL FEEDS. CUSTOMIZATION IAB

8. Push : Integration in the Shopping space