1. A Mobile App for Smarter, Easier Grocery Shopping grocer[E]z Brandon Whitehead, Alex Brand, Aaron Eppinger, Britney Luckey

2. People tend to spend more money at the grocery store when they go without a pre-determined grocery list. Making a well rounded grocery list is extremely difficult to do, and making sure you have everything to make specific meals is even harder. Keeping track of your expenses through receipts is a hectic and time consuming task. Motivation

3. Problems Grocery stores can be overwhelming, without a list people end up buying things they don’t necessarily need. Creating a list from scratch is time consuming and it is often difficult to think of everything you might need to make a complete meal. Grocery stores are setup in order to draw customers into buying more expensive items. Retailers and packaged-food companies use promotions to train shoppers to look for “great deals” rather than items they needed, leading to impulse purchases [1].

4. Problems Creating a well rounded grocery list is also very difficult. It is often hard for people to think of new and healthy foods, instead we end up buying things we have had before and get stuck buying the same items over and over. Without an organized and easy to follow list, it is easy to feel lost and return home with bags full of random food items.

5. Past Solutions

6. Generic solutions

7. Issues with Generic Shopping Apps Non detailed product names Missing Prices Lack of Nutritional Information

8. Store Sponsored Apps

9. Issues with Store Sponsored Apps Harris Teeter and Shoppers You can't browse Lacks prices Target Incomplete nutritional information Peapod Can only have one list

10. grocer[E]z Past Solutions Solved a specific issue Our Solution Solve the grocery shopping experience

12. Those who are: Organized or Bargain Hunters Or have certain: Health Concerns or Lifestyle Choices Target Users

13. Streamlined Automatic list rearrangement Quick and easy sharing Discount & Inventory Awareness Assistance with goals Budgeting & History Benefits