1. Using Facebook to Connect With Customers Part 1

2. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Facebook for Personal Use Summary / Conclusions

3. What is Social Networking? A way to connect with friends, family and colleagues online Websites that help connect you with people with similar interests to you Online tools that keep connected to your customers and patron base Keyword: CONNECT

4. Why Social Networking? It’s where your patrons are One place to keep all contacts Email is not as popular as it used to be A new way to deliver news and information

5. Social Networks & Your Patrons Social Network Stats from PEW (Jan 2009) 75% of online adults 18-24 have a profile on a social network site 57% of online adults 25-34 have a profile on a social network 30% of online adults 35-44 have one 19% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile http://www.pewinternet.org/PPF/r/272/report_display.asp

6. Why Facebook? Outreach opportunities Virtual networking with librarians Advertising opportunities Your patrons are there! (or will be soon)

7. Facebook & Your Patrons Extremely popular Most popular website among young adults (18-24)

8. More Facebook Stats More than 400 million active users 1 Facebook is the 4th most-trafficked site in the world 2 More than 35 million users update their status each day, 60 million total status updates are posted daily 1 More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week 1 The fastest growing demographic is those 55 years and older 3 1.http://www.facebook.com/press/info.php?statisticshttp://www.facebook.com/press/info.php?statistics 2.http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/ 3.http://mashable.com/2009/07/07/facebook-users-older/http://mashable.com/2009/07/07/facebook-users-older/

9. Your Library on Facebook

11. Your Group on Facebook

13. Facebook Applications

16. Let’s Get Started Login to your account www.web2learning.net/facebook-101/signing-up Update Your Profile www.web2learning.net/facebook-101/signing-up Find Friends www.web2learning.net/facebook-101/friends-and-groups Set up your privacy www.web2learning.net/facebook-101/settings Guide to the Facebook Homepage: http://www.facebook.com/#!/sitetour/homepage.php

17. Reading List IT Professional says “No” & Phil Bradley Responds http://tametheweb.com/2008/11/01/phil-bradleys- thoughts/ http://tametheweb.com/2008/11/01/phil-bradleys- thoughts/ 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/ http://www.allfacebook.com/2009/02/facebook-privacy/ Facebook 101 http://www.web2learning.net/facebook-101 http://www.web2learning.net/facebook-101 Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088

18. Thank You Nicole C. Engard nengard@gmail.com Slides: http://web2learning.net > click Publications & Presentationshttp://web2learning.net