1. T-SET UTC Marketing Strategy Courtney Ehrlichman Tuesday June 2, 2014

2. Overview Website Blog/newsletter Elected officials Partnerships Social media

3. Website Homepage In the news From the blog Announcements What’s Happening

4. Seminar Series What else is happening? Picture and two sentences

5. Blog/Newsletter Targeting our consortium/deployment partners Most ITS news Over 1,000 subscribers Weekly digest Linked to website and twitter

6. Elected Officials More newsworthy They do press releases Shuster/Schoch automonous ride Mayor Peduto adaptive signals

7. Events Partners Orchestrate behind the scenes

8. Conclusion Simple Automated Utilize partners

9. Questions? Courtney Ehrlichman ce2@cmu.edu 412.268.1178