2. Social Media Lunch & Learn e-Learning Series March 1, 2012 Heather Travis Communications Officer (eCommunications) Faculty of Engineering

3. March 1, 2012 Agenda Western Engineering gets social (overview) Why you should get socially involved (personally and professionally) The future of social media

4. Western Engineering gets social Our world is more social than ever The speed at which information travels is exponential Information is no longer limited locally Anyone can spread their message (positive and negative)

5. Things to consider Clearly define how/why you want to use social media Establish your goals; set targets Figure out who is responsible for managing the accounts Do a week-long paper run to assess content Think long-term

6. Western Engineering Social Media Tools - Twitter Western Engineering currently manages two Twitter accounts: @WesternEng @WEDisruptions

7. Twitter https://twitter.com/ Remember: You are limited to 140 characters - this includes punctuation and spaces. You can post photos and videos. Twitter will shorten links, but you can also use a free application like tinyurl.com or bitly.com (which allows you to track analysis on your links).

8. Twitter @WesternEng

9. Twitter @WEDisruptions

10. Why use Twitter? As of Nov. 14: 374 Tweets; 503 Followers To date: 646 Tweets; 635 Followers Six of Western’s 12 faculties are Tweeting. With exception of Ivey, @WesternEng has the highest number of followers (including students, alumni, industry partners and interested community members.

11. Flickr Western Engineering Flickr Gallery http://www.flickr.com/photos/westerneng/sets/

12. Flickr Let’s take a look…

13. Flickr Flickr is free, but with limitations - able to upload 2 videos and 300MB of photos each month. Always include a title and description You arrange photos into ‘sets’ or ‘collections’ Include tags to increase search results Promote your Flickr set on your website, blog and Twitter account

14. Western Engineering’s Flickr 74 sets in Western Engineering’s Flickr Gallery White Ribbon Campaign – 6 photos; 262 views 2012 Western Engineering Toboggan Team – 8 photos; 252 views A slideshow of photos is embedded on Western Engineering’s home page. Photos can be promoted on Twitter and weekly email.

15. Facebook http://www.facebook.com/login.php

16. Facebook Western Engineering currently has four Facebook pages targeted at prospective undergraduate students: Western Engineering Class of 2013 Western Engineering Class of 2014 Western Engineering Class of 2015 Western Engineering Class of 2016

17. Facebook

18. YouTube Western Engineering’s YouTube Playlist http://www.youtube.com/playlist?list=PLB0714AECC ADCF6EB&feature=plc p

19. YouTube

21. 60 videos in Western Engineering’s Playlist Top viewed video – 14,581 views Camping Trailer – Second Year UWO Mechanical Engineering Project Experience Engineering video – 2,603 views

22. What do the numbers say?

23. Blogs What WE have to say http://atwestern.typepad.com/westerneng/

24. Blogs

25. Blogs – What the stats say Restarted the blog Dec. 21, 2011 767 Visits 559 Unique visits 1,117 Page views Visitors from Canada, Japan, U.S. China, India, Iran, Italy, Switzerland, Germany and United Kingdom

26. How does it all come together?

27. Other social media Google+ Pinterest LinkedIn Foursquare

28. Get socially involved – but do it strategically!

29. Interested? Contact: Heather Travis, Communications Officer (Engineering) htravis2@uwo.ca Ext. 82272 Follow us on Twitter @WesternEng