1. What Makes a Great Web Site Presented by YunYan Guan

2. Introduction 1.Site Guidelines 2.Customize and target the content/site to the users. Think "one-to-one" Web sites. 3.The second most important trait a Web site should have is interactivity. 4.Conclusions

3. Web Sites Should Provide credible, original content in as many forms as possible  Original content is the most important trait of a great Web site.  Content is King.

4. Web Sites Should Provide valuable, timely information to the user, not lots of data  Web sites should be updated regularly.  "been there, done that."

5. Web Sites Should Share everything you learn  Great Web sites share everything they learn and hear (that's relevant of course) with their users. Give behind the scenes accounts of your latest site features, go open source, start a newsletter, and you'll get more than you give.

6. “one-to-one” Web Sites Custom-tailor the information to user preferences  Make the volume of information available.

7. “one-to-one” Web Sites Be responsive  Use graphics sparingly to convey information.  Break up your tables vertically for a cascading load to appear more responsive  Optimize graphic file size for Web display  Optimize your HTML by removing excess spaces, comments, tags and commentary, especially on your home page, to minimize file size and download time.

8. “one-to-one” Web Sites Be easy to read  Black text on a white background is the easiest to read

9. Interactivity The second most important trait a Web site should have is interactivity

10. Interactivity 1.Be interactive; good interactivity engages the user and makes your site memorable 2.Be well-organized 3.Use an appropriate metaphor 4.Match customer profiles with Net demographics 5.Fill a niche 6.Dominate a subject area; become the site for that subject 7.Have a secure and automated server

11. Have a Secure and Automated Server 1.Tracking : Part of Web marketing is gauging the effect your pages have on the public. 2.Automation: Maintaining a large Web site can be a daunting experience. 3.Searching: search tools such as SWISH and Excite for Web Servers. 4.Security: often the last item addressed on even larger commercial sites.

12. "A Web site is like a diner. It has a core arsenal of dishes that justify its existence, but it also must have a regularly changing specials menu that keeps its regular customers coming back for more. The assumption...is that a Web citizen...visits the site on a weekly, if not daily, basis.“ --Gerald M. O'Connell, from "A New Pitch"

13. Conclusions The Web is an interactive, dynamic, and rapidly changing new communications medium that your Web site should reflect. Well-organized, edited, and timely original content set in an attractive, interactive, and consistent format are some traits of great Web sites.

14. QUESTIONS ?