2. Introduction Purpose – To analyze the current CSB website while comparing it to the current website at Appalachian State’s Walker College of Business. To create a redesign model for the website and provide an efficient and effective procedure for regular maintenance.

3. Overview CSB Current Website Identify Problems Redesign of CSB Website Form a Solution Maintenance of Website Maintaining

4. Step 1 – Identify Problems CSB Current Website Identify Problems

5. Current CSB Website

6. Problems Identified: Navigation/Organization Content/Design SEO

7. Current CSB Website Problems Identified: Navigation/Organization Problem 1 Information for different users are combined in the webpage links making information difficult to find Problem 2 Links lead to other links so you have to go to many pages to get to content. Problem 3 Each Department page contains similar information or links to same pages different pages. Different pages are not necessary and only add clutter. Problem 4 It is difficult to tell when links in left navigation stay the same cause they “jump around”

8. Current CSB Website Problems Identified: Content/Design Problem 5 The design does not appeal to users and the screen is not fully utilized Problem 7 Pages have very little content. Information is often spread out through many pages Problem 8 The “departments” are mixed as if they are a single program. Problem 9 Difficult to find course information and flow of courses Problem 6 The main pages does not entice prospective students

9. Current CSB Website Problems Identified: Navigation/Organization Content/Design SEO “Search Engine Optimization” - How you optimize your web pages so when users search in a search engine with a string of words, “a search query”, your page will gain a high resulting pages position

10. SEO – Google Analytics

11. Current CSB Website Problems Identified: SEO Problem 10 Keywords are not used properly within pages Problem 11 Links across the top are actually images, not links with text Problem 12 very little content for search engine to read

12. Step 2 – Form a Solution CSB Current Website Identify Problems Redesign of CSB Website Introduce Solutions Maintenance of Website Maintaining

13. CSB Website Redesign Proposal Accredited North Carolina Business School | Wilmington, NC | UNCW Cameron School of Business | Graduate Programs and Undergrad Programs

14. CSB Website Redesign Original Problems: Navigation/ Organization Problem 1 Information for different users are combined in the webpage links making information difficult to find Solution Create a top static menu that separates the users.

15. CSB Website Redesign Original Problems: Navigation/ Organization Problem 2 Links lead to other links so you have to go to many pages to get to content Solution The top menu along with a drop down menus allow users to easily navigate to pages they want to see. This reduces the number of clicks to get to a particular page

16. CSB Website Redesign Original Problems: Navigation/ Organization Problem 3 Each Department page contains similar information/links to different pages. Different pages are not necessary and only add clutter. Solution The new design allows all pages to maintain the same links across the top. And adds quick link at the very top. Similar information would be combined and allowed for faster access

17. CSB Website Redesign Original Problems: Navigation/ Organization Problem 4 It is difficult to tell when links in left navigation stay the same cause they “jump around” Solution The new design allows links across the top to remain static while additional links on left change based on what page the user is on This also could be fixed without a complete redesign

18. CSB Website Redesign Original Problems: Content/Design Problem 5 The design does not appeal to users and the screen is not fully utilized Solution Redesign website to appeal to users while utilizing full screen

19. CSB Website Redesign Original Problems: Content/Design Problem 6 The main pages does not entice prospective students Solution The new design includes an Admissions button for prospective students easy to navigate information allowing prospective students to quickly find what they are looking for. Awards presented up front

20. CSB Website Redesign Original Problems: Content/Design Problem 7 Pages have very little content. Information is often spread out through many pages Solution allow different content panes to include different information while not looking to cluttered

21. CSB Website Redesign Original Problems: Content/Design Problem 8 The “departments” are mixed as if they are a single program. Solution The Programs button in header navigation would drop down to “Undergraduate Courses” and Graduate Courses” and then drop down again to provide all programs

22. CSB Website Redesign Original Problems: Content/Design Problem 9 Difficult to find course information and flow of courses Solution After navigating to the program using the top navigation header, a link would be provided on the left navigation pane that includes course information

23. CSB Website Redesign Original Problems: Content/Design Problem 10 Keywords are not used properly within pages Solution Include key words in Title of page, In heading tags, content of page, and alt tags

24. CSB Website Redesign Original Problems: SEO Problem 11 Links across the top are actually images, not links with text Solution all links are readable text that the search engine can crawl

25. CSB Website Redesign Original Problems: SEO Problem 12 very little content for search engine to read Solution adding more content to the pages reinforces what the pages is supposed to be about. In the end we hope to reduce the number of pages and increase the debt of the pages

26. Other University Ideas From AppState: Static navigation within header of page Boxed off navigation panels Efficient use of screen resolution Homepage contains the mission statement, current awards and accreditation, as well as an event calendar Also contains a news COBblog with current events and information Image at the top navigates to business home page and university home page From Illinois: Quicklinks across top of site

27. Step 3 – Maintain Solution CSB Current Website Identify Problems Redesign of CSB Website Introduce Solutions Maintain the Solution Maintaining

28. Maintaining the Website This website would be built using ASP.net – Dr Janicki would maintain overall control of website – Professors would be responsible for content for their departments Currently have software for Adobe Contribute C4S – However, there are problems with encouraging others to use the software to maintain portions of the site

29. Problems with Maintenance Content owners rely on Dr. Janicki to make changes and update web pages Time consuming for one or small group of people to do Professors may be afraid to try to use the software regardless of ease of use

30. Suggestions Distribute the “ownership” of pages Training Guide for users

31. Distribute the “Ownership” of pages Documentation should be sent out to show who is responsible for each page – Break down what on the page they are responsible for Each person will then be accountable for their webpage’s content to keep current They will feel like owners of the page

32. Guide For Users Have a document that can be used as a reference – Steps to complete common goals i.e. change content or add picture – Demo videos Document what is in their control to change and what needs to be sent off to change or add and what cannot be changed

33. Training Conduct a seminar(s) on how to use the product in an environment where they can be hands on – Have exercises where they change content on their respective pages Demo video Support person

34. Adobe Contribute CS4 Edit within your browser Don’t have to know HTML Adobe Dreamweaver compatibility – Provides editable regions within a protected design – Allow you to design while letting contributors add to it without risk

35. Adobe Contribute cont. Set roles for individuals – Define who can edit and publish – Collaborative publishing – author, review, and publish with single approval or multiple sign-offs – Reviewers can comment with the in-context collaboration tool

36. Adobe Contribute cont. Content expiration notification for a single contribute page or multiple pages – contributors are notified when date nears Inline spelling checker

37. Where do we start? Website Maintenance Procedures 1. Ownership: Distribute responsibilities and accountability of web pages. 2. Use Adobe Contribute: Training seminars and support personnel. 3. Guides:Provide sufficient documentation and protocols. Website Redesign 1. Redesign:Create a website design and template like ours. 2. Navigation is key: Static navigation bars with dropdown menus will create a universal portal without clutter and can cater to all types of users. 3. Content: Make use of space for news and awards as well as general information about CSB. 4. SEO: Research in order to create more search based traffic.

38. Key TakeAways Many problems have been identified, however, a more extensive research would allow to identify a more comprehensive list of changes that need to be made A complete redesign could be one solution to solving the current problems with the CSB website Maintenance issues will continue to be a problem if not addressed. Questions?