1. Cornwall Council Made in Cornwall Scheme Andy Burnside and Liz Rickard Cornwall Council Public Health & Protection Service

2. Overview Set up in 1991 to protect the identity of Cornish made products; Administered by Cornwall Council; Represents most business sectors - predominantly arts & crafts and micro businesses; Over 1000 members have joined the scheme 21 years Is the largest approved origin scheme in the UK.

5. Membership Trading Standards Officer visits applicant to assess production methods; Criteria – physically made within the County using locally sourced materials where feasible; Recommendation sent to Assistant Head of Service who decides whether the business is invited to join the Scheme.

6. Membership Costs Membership fee £25 + £5 per product category + VAT = £36 (average); Currently a ‘one-off’ fee; Members can purchase marketing materials from the office.

7. Benefits Use of the distinctive logo on accredited products and in advertising; Easier access to business support, information and advice; Opportunities to attend exclusive ‘Made in Cornwall’ fairs and events; Regular newsletter Engine House providing details of changes in legislation and other useful information;

8. Benefits (continued) Entry into the online Cornish Lines Directory of Members accessible to anyone wishing to stock Cornish products; Networking with the other members of the Scheme.

9. Partnership Working Retailers: products are available to purchase at Heartlands, Sainsburys, Kernow Mill, National Trust and various other locations; Business advice organisations: Cornwall Enterprise, Business Link and others; Promotion of food producers through other Council initiatives including CHEFS & Nippers Nutrition Programme.

10. Events Annual Christmas Fair; Presence at various events across the County including RNAS Culdrose Air Day and Royal Cornwall Show; Signposting to suitable events / event organisers

11. The Future Rebranding and re-launching the Scheme in time for Christmas 2012; Using social media to publicise members of the Scheme; Increasing the number of events organised; Establish a Made in Cornwall ‘Approved Retailer’ scheme to promote retailers selling Made in Cornwall products;

12. The Future (continued) Improve the quality and accessibility of the scheme’s pages on the council website; Reviewing membership fees; Trademark the scheme logo; Increase training opportunities for members particularly in relation to marketing and selling; To develop Primary Authority relationships with the larger scheme members.

13. Questions?