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Published byClaribel Richards Modified over 9 years ago
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Donor Stewardship (Individuals) Judy Savage President
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Stewardship done well… Is the most impactful and cost-effective development activity which invariably results in the greatest financial return. Goes beyond accountability Means making regular, effective, personal communication with each donor a priority.
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Stewardship done well.. Targets: Donors (at every level) Professional Advisors (lawyers, accountants, financial advisors) Executors/Powers of Attorney/Family Volunteers
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Stewardship done well … Will result in: Repeat giving, often without asking Increased level of giving Legacy (planned) gifts New donors – satisfied donors will tell others New volunteers Builds ‘community’
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Stewardship Strategies Prompt personalized donor acknowledgement: Personally signed letter regardless of gift amount Add a p.s.– “you’ve been a very loyal contributor, please know how much we appreciate your continued support.” Check ‘Actions’ – when were they last phoned? Personally deliver the receipt along with a stewardship report (impact of previous gifts).
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Non-solicitation communication Mid-campaign update(s) from Campaign or Board Chair – share good news/challenges Campaign completion – thank you letter from physician, faculty Include personal notes with: Newsletters Relevant newspaper articles Annual Report
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‘Thank You’ Events Receptions/celebration events – unveiling new area, equipment, Report to the Community Chairman’s Tea – Legacy/monthly donors Complimentary Gala tickets (major donors) Special donor presentations – high level and very loyal (regular) donors Directors – get them to attend and communicate with donors; send attendee list.
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Doctors of Philanthropy
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Other Strategies Honourary Directorships (steward retired directors, $1M+ donors) Legacy Society Breakfast Club – educational sessions, physician speaker followed by tour Professional Advisors’ Breakfast Donor Clubs Birthday/anniversary cards Foundation blankets
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