1. Chapter Organizing “The Minnesota-Missouri Experiences” PHNP-MN Ann Settgast, MD Elizabeth Frost, MD PHNP-STL Ed Weisbart, MD Linda Lieb, MBA

2. Getting started Co-chair concept: highly recommended! Invite to a first meeting using national PNHP list Website support from PNHP (Dustin Calliari) Consider a chapter resolution as an organizing tool

4. Recruiting Members Signer = Member Define “membership” loosely Ask each member to sign on 5 more Word of mouth Local physician publications, consider including a business reply card Advertise Residency noon conferences, Grand Rounds Talks to physician groups Emails and snail mails to physician groups Direct physician outreachTabling

5. Acquire Physician Lists Brainstorm email or snail mail lists you might acquire: Specialty groups Politically active groups Campaign donor lists Workplace lists

6. Sample invitation email Dear XXXX, I am writing to introduce you to the Minnesota chapter of Physicians for a National Health Program. As you may know, PNHP is a non-profit research and education organization of over 18,000 members nationally who support single-payer health care. Our Minnesota chapter was founded in 2007 and is vibrant and growing. Federal efforts toward meaningful healthcare reform are stalled. Fortunately, Minnesota has a viable state single-payer movement. Although the state legislative climate is currently unfavorable, the Minnesota Health Act authored by Senator John Marty is a state single-payer bill which holds great promise over the next several years. It has significant legislative and public support. This, in the context of a pro-single payer administration, bodes well for Minnesota's position as a state where single-payer can actually happen. Our Minnesota chapter has over 700 physician and provider signatures on its resolution supporting HR676 (the federal equivalent of our Minnesota bill) and the Minnesota Health Act. A list of your colleagues who have already signed the resolution is available at http://www.pnhpminnesota.org/signers.php. These signatures are influential in showing legislators and the public the support among Minnesota physicians for a single payer solution to the nation’s ever-growing health care crisis. Please consider signing on. This can be done in 2 quick steps: 1.Go to the Minnesota PHNP website http://www.pnhpminnesota.org/ 2.Select the link "Read and sign our resolution now” You need not join PNHP or make a contribution to be a signer. Your contact info, if you choose to provide it, will not be shared, but will enable you to receive our chapter updates (average 1-2 emails per month). The PNHP website has a link to the text of Minnesota's bill as well as other single payer resources. If you are not interested in signing the resolution at this time, but would like more information, please reply and let us know you would like to be added to our chapter email list. Thank you for your help in making high-quality healthcare affordable and available to ALL patients. Sincerely, XXXX

7. Volunteer Speakers Group Speakers Trainings Recruit a core group so no invitation is turned down Use this group when invited to speak, table, panel, etc Go in pairs** Use resolution and sign-in sheets at all physician & medical student events Log your events Speaking invites lead to more speaking invites – always include a slide on this at the end

8. Medical Students Critically important & they are VERY INTERESTED! Lunch lectures/curriculum Student groups (ISTOP, AMSA) Medical student interest fair Day on the Hill – student focus

9. Data Collection & Email List Manage Your Database Keep membership database in Google Documents or Excel Manage Your Emails Ask national office to send your chapter emails Limit to 1-2 emails per month

10. Chapter meetings Meetings – have a clear agenda & action plan Bring in local or outside expert for educational component Allow time for socializing**

11. PNHP Interns Highly recommended Medical student provides perfect link 50% of internship devoted to education Other jobs: Acquiring speaking invitations via outreach Survey members Create a single-payer presentation and deliver it

12. Establish Yourselves as Experts Seize opportunities to respond to questions & inaccurate statements using evidence Develop a relationship with media Follow-up all meetings with thank-you notes – insert evidence into these

13. Fundraising One end-of-the-year letter or annual report reviewing the year’s activities & upcoming plans Yearly ‘Summer Celebration’ with another single payer group Dues from the National Office

14. Miscellaneous Tools Business Cards Paid high school student to manage database (organize by district) and do small projects Paid consultant (to organize our Day-on-the-Hill) Treasurer/Checkbook

15. Things we could do better Delegate more to active members Engage members more to solicit speaking invites Have a dedicated media contact member Use our power of numbers (eg. calling or letter- writing campaigns) Have an intern every summer

16. Where Do You Start? Talk about PNHP with a friend

17. Most of Your Colleagues Already Agree With You 025%50%75%100% Percent supporting National Health Insurance Carroll and Ackerman. Ann Int Med 2008;148:566 Surg Specialties General Surgery OB-Gyn Family Med Med Specialties General Int. Med Gen Peds Emergency Med Psychiatry Peds Specialties Radiology

18. Where Do You Start? Talk about PNHP with a friend Sketch out an upcoming reason Court decisions Local legislative proposals Speaker circuit in town New editor at a paper New cmo New research

19. Where Do You Start? Talk about PNHP with a friend Sketch out an upcoming reason Identify opinion leaders Cold call, maybe with a colleague

20. Don’t Forget The Key Ingredients

21. PNHP Speakers Are Eager to Help Collaborations make it happen MOSP: Carol Paris MD PNHP-IL: Garrett Adams MD April 2012

22. PNHP Speakers Are Eager to Help In one month, we’d already outgrown my house. April 2012

23. Go Where Your Audience Already Is April 2012 Key ingredient!

24. Keep Opening New Doors October 2012

25. Keep Opening New Doors October 2012

26. Use Events to Introduce Your New Group to the Media Now they know who we are!

27. Use Events to Introduce Your New Group to the Media

28. Have a Member-Building Strategy Go where they are Speak in front of established groups Get suggested Be organized and diligent Plan 6 months ahead Arrange and stay in touch Have a “Plan B” Use local and regional experts Think beyond national celebrities Diverse panel discussions are more inviting

29. Chapter Organizing “The Minnesota-Missouri Experiences” PNHP Annual Meeting 2012 PHNP-MN Ann Settgast, MD Elizabeth Frost, MD PHNP-STL Ed Weisbart, MD Linda Lieb, MBA