1. The Magnificent Middle Best Practices of Medium Chapters ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto

2. Objectives  Implement techniques to overcome hurdles through marketing your chapter  Recognize & understand how to ask for involvement  Identify & meet the needs of your chapter members  Enhance meeting strategies to encompass all members  Understand that succession planning starts NOW

3. Techniques To Overcome Hurdles Through Marketing Your Chapter Group Discussion: What are some of YOUR hurdles?

4. Defining Your Purpose  Who is your intended audience?  Who actually attends meetings? (break it down by Practice Specialty, industry, geographic location, etc.)  Have you reached your potential audience?  Networking with your members, other chapters and the use of surveys  Finding your Chapter’s “niche”

5. Marketing 101  Selling your Chapter to current & potential members (WIIFM)  Importance of an executive committee & committee chairs. “The Hidden Agenda”  Create a compelling story  Networking, professional development, credibility  Developing leadership & management skills  Giving back to membership & individual attention

6.  Using Social Media to fit the needs of YOUR Chapter  Newsletters:  Why publish it?  Who receives it?  What is your gain?  Can Society help?

7.  Selling your events to other Chapters, Associations & your company  Reach out to the community  What are “Stars”?

8. Recognize & Understand How To Ask for Involvement  Starting the Process  Don’t be afraid of yourself, say “hello”  Starting a conversation  Showing personal interest toward your members  Find out their likes & dislikes

9.  Members in Attendance  Are they regularly in attendance?  Do they arrive early and stay late?  Is there interaction / networking with others?  Do they ask questions of the speakers?  Why are they there? (topic vs. networking)  Are they new to the chapter?

10.  Popping the Question  What is the best approach?  Be personal  Organize your thoughts  Do it in person (face-to-face contact)  Start with small, achievable requests  Be honest with time commitment  Assure group is there to support them

11.  A Star is Born  Introduce volunteers to ALL members (meetings, newsletters, website, etc.). Include bio & photo.  Listen to their ideas  Listen to their needs  Give direction and let them shine!!  Most of all, say “Thank You”

12. Succession Planning Starts NOW! Group Discussion: Who knows where your Chapter will be in 3-5 years?

13. Who’s Responsible For Succession Planning?  What is succession planning?  Is it truly a committee function?  Who should be involved?  When do you start your planning?  The day you become and active member  The day you join a committee  The day you take office

14.  Term lengths  Assistants / Shadows  Increase the pool of candidates  More chairpersons  Committee members with increasing responsibilities

15. You Can’t Hire A Volunteer...... But You Can “Lead Them To Water”  Socialize  Network  Care

16. Business Mentality  Set goals  Develop a strategic plan  Teamwork  Marketing  Fiscal Responsibility

17. Congratulations! You’re on your way to solidifying your Chapter’s future