1. Social Media Ecosphere Moderated By: Chris Lopez Hosted by: Westbank Community Library

2. Tweeting in the Twitterverse Some things to consider about Twitter You have to use it at least everyday People always check when you last tweeted to check how often you tweet People check past tweets for consistency, but also purpose of account Your account should match a certain purpose Be helpeful in the twitterverse Twitter is not for one-way communication Tweeting live helps you find more information from and with others

3. Diving into Twitter

4. What did you learn? How do people use their accounts? What did you find that you didn’t know twitter could do? How does this medium help anything? What can an entrepreneur use with this tool? What can you not do with this tool? Should everyone have an account? Why is this tool more powerful than facebook?

5. Social Media Metrics You need metrics in order to understand your audience Back before the internet, the only metrics you had were reports that came out every so often. Metrics today are in real-time, meaning they are updated every second* Metrics can now be broken down by gender, country, income, education, location, computer type, operating system, and lots more. Analyze tweets, posts, pictures, comments, and video content. Interesting Fact – Online shopping increases late at night, any reasons why? Especially on Friday and Saturday nights

6. Measuring Metrics Websites TopsyTopsy – monitor tweets, websites, blogs, and social media. Google Alerts/Webmaster/Analytics – Monitor and analyze web track to your website and social media accounts. KloutKlout – Determines your social media influence online (said to be the next SAT standard at SXSW 2014) Hootsuite/Tweetdeck – Monitor twitter activity on your account but also on other accounts and in twitter general. Very powerful tool Social Bakers Social Bakers – Social Media analytics for all major platforms AlexaAlexa - now owned by amazon, it measures all interactions of a website Doubleclick Ad PlannerDoubleclick Ad Planner – Helps you get to know your audience before placing ads. Google TrendsGoogle Trends – Monitors all trending activity online CompeteCompete – allows you to check your performance against similar competitors Partial List

7. Taking Samples Using a few websites, social media accounts, let’s find out more about their audience

8. Next Week Putting it all Together We will construct an entire social media presence online using what we have learned in class.