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D. INGVAR KAMPRAD IKEA´S EVOLUTION 1926 1933 1931 1943 1945 1948 1951 1956 1963.

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Presentation on theme: "D. INGVAR KAMPRAD IKEA´S EVOLUTION 1926 1933 1931 1943 1945 1948 1951 1956 1963."— Presentation transcript:

1 D

2 INGVAR KAMPRAD

3 IKEA´S EVOLUTION 1926 1933 1931 1943 1945 1948 1951 1956 1963

4 1926- INGVAR KAMPRAD IS BORN IN 1926 IN SWEDEN

5 1931- AT THE AGE OF 5 HE STARTS SELLING MATCHES TO HIS NEARBY NEIGHBOURS.

6 1933- WITH 7 YEARS HE IMPROVES HIS BUSINESS HE STARTS SELLING FURTHER USING A BICYCLE.

7 WHY MATCHES ????

8 1943- HE CREATES HIS OWN BUSINESS

9 1945- THE FIRST IKEA ADVERTISEMENT APPEARS

10 1948- FURNITURE IS INTRODUCED INTO THE IKEA RANG

11 1951- THE FIRST IKEA CATALOGUE IS PUBLISHED

12 1956- DESIGNING FURNITURE FOR FLAT PACKS AND SELF-ASSEMBLY

13 1963-IKEA STARTS THE EXPANSION— FIRST STATION NORWAY NOWADAYS…

14

15 IKEA Business Principles Planning Organizing Leading Controlling

16 PLANNING «Our vision is to create a better everyday life for many people»

17 ORGANIZING "Complicated rules paralyze!"

18 LEADING Development of a vision, a view of the future that will excite and convert potential followers.

19 CONTROLLING Supporting others areas around IKEA in reaching their setting goals.

20 BUSINESS IDEA MASS PRODUCTION COST REDUCTION THEIR OWN IDEAS ADMINISTRATIVE FUNCTION

21 BUSINESS IDEA

22 DESING THE PRICE TAG FIRST SEE THINGS DIFFERENTLY FIAT PACKING SAVES SHOPING COST INTERNATIONAL DESIGNERS

23 WORKERS

24 WORKERS- Top 10 reasons people stay with IKEA

25 CUSTOMERS “THE CUSTOMER´S HAPPINESS MAKES US GROW UP”

26


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