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Published byDebra Lyons Modified over 9 years ago
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INGVAR KAMPRAD
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IKEA´S EVOLUTION 1926 1933 1931 1943 1945 1948 1951 1956 1963
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1926- INGVAR KAMPRAD IS BORN IN 1926 IN SWEDEN
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1931- AT THE AGE OF 5 HE STARTS SELLING MATCHES TO HIS NEARBY NEIGHBOURS.
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1933- WITH 7 YEARS HE IMPROVES HIS BUSINESS HE STARTS SELLING FURTHER USING A BICYCLE.
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WHY MATCHES ????
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1943- HE CREATES HIS OWN BUSINESS
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1945- THE FIRST IKEA ADVERTISEMENT APPEARS
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1948- FURNITURE IS INTRODUCED INTO THE IKEA RANG
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1951- THE FIRST IKEA CATALOGUE IS PUBLISHED
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1956- DESIGNING FURNITURE FOR FLAT PACKS AND SELF-ASSEMBLY
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1963-IKEA STARTS THE EXPANSION— FIRST STATION NORWAY NOWADAYS…
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IKEA Business Principles Planning Organizing Leading Controlling
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PLANNING «Our vision is to create a better everyday life for many people»
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ORGANIZING "Complicated rules paralyze!"
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LEADING Development of a vision, a view of the future that will excite and convert potential followers.
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CONTROLLING Supporting others areas around IKEA in reaching their setting goals.
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BUSINESS IDEA MASS PRODUCTION COST REDUCTION THEIR OWN IDEAS ADMINISTRATIVE FUNCTION
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BUSINESS IDEA
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DESING THE PRICE TAG FIRST SEE THINGS DIFFERENTLY FIAT PACKING SAVES SHOPING COST INTERNATIONAL DESIGNERS
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WORKERS
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WORKERS- Top 10 reasons people stay with IKEA
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CUSTOMERS “THE CUSTOMER´S HAPPINESS MAKES US GROW UP”
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