1. No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library Paul Camp, Office Coordinator for Public Services Amy Chatfield, Instruction Coordinator Tania Bardyn, AHIP, Associate Director for Public Services Research, Instruction, and Collection Services Division Louise M. Darling Biomedical Library, UCLA Library, Los Angeles, CA

2. Urban Amish n.Someone who has none of the technological devices that have become a part of our daily lives, such as television, microwave, gaming platform or home computer. http://www.urbandictionary.com

3. Objective: (1)To discuss the concrete steps professionals seeking to catch up to their web-savvy users can take using Facebook, Twitter, and a library blog. (2)To show how social networking can help libraries achieve valuable marketing and instructional goals.

4. Background UCLA Biomedical Library - RICS 9 FTE, 5 liaison teams Merged model of reference, collection development and outreach 17,000 primary clientele Supports:  School of Dentistry  School of Medicine  School of Nursing  School of Public Health  Division of Life Sciences  UCLA Health Systems  6 Remote Hospitals

5. Marketing and Instruction Goals Integrate services on website Monitor and test new web services Incorporate new technology into educational sessions Support UCLA-wide efforts to adopt new instructional technologies and methodologies

6. Blog post announcing a new resource

7. Blog post announcing an upcoming scholarly communications workshop Online registration is available via all blog posts that target faculty

8. Promoting an exhibit

9. Handouts and important links for an instruction session

10. Featured News Area of The LDBL website RSS feed from the Biomed Blog

11. 152 people follow our Facebook page.

13. There are 41 people following (reading) our posts or “tweets”.

14. Marketing Web 2.0 Tools at the UCLA Biomedical Library

15. Marketing Web 2.0 Tools at the UCLA Biomedical Library cont…

16. The same news, delivered via 4 different Web 2.0 tools Website Blog Facebook Twitter

18. Barriers to adoption of (Social) Networking tools Staff attitudes towards Web 2.0 tools Institutional Barriers User Behavior

19. Next Steps: Monitoring patron usage of new technologies Incorporating videos into the blog

21. LDBL Website: http://www.library.ucla.edu/biomedhttp://www.library.ucla.edu/biomed Biomed Blog: http://blogs.library.ucla.edu/biomedicalhttp://blogs.library.ucla.edu/biomedical LDBL Facebook page: http://tinyurl.com/yhqze88http://tinyurl.com/yhqze88 LDBL on Twitter: http://twitter.com/ucla_biomed_libhttp://twitter.com/ucla_biomed_lib Questions? Paul Camp, Office Coordinator for Public Services, pcamp@library.ucla.edupcamp@library.ucla.edu Amy Chatfield, Instruction Coordinator, achatfie@library.ucla.eduachatfie@library.ucla.edu Tania Bardyn, Associate Director for Public Services, bardyn@library.ucla.edubardyn@library.ucla.edu