1. On-line and Social Media Strategy The Personal Brand of Gary Robert Kane

2. The Company GrinToronto is the personal brand of Gary Robert Kane, a graphic and web designer, photographer, artist and blogger in Toronto, Canada.

3. Discover The Vision: Increase my visibility and presence and differentiate myself from my peers by creating a cool, interesting and educating online community using social media tools to primarily drive visitors to my website blog. As my presence increases I wish to expand my business opportunities and increase my compensation, fees and sales in the case of artwork. The Vision: Increase my visibility and presence and differentiate myself from my peers by creating a cool, interesting and educating online community using social media tools to primarily drive visitors to my website blog. As my presence increases I wish to expand my business opportunities and increase my compensation, fees and sales in the case of artwork. Landscape: The Toronto area is currently saturated with Graphic and Web Design professionals. Many of these designers have blogs featuring their work. Landscape: The Toronto area is currently saturated with Graphic and Web Design professionals. Many of these designers have blogs featuring their work. Business Situation: I am the sole stakeholder and have been freelancing for the past 5 years with a decreasing cliental. The majority of Business opportunities are from Word of Mouth. There is no budget for convectional advertising channels. I have been active on a few social media channels on a personal level. Business Situation: I am the sole stakeholder and have been freelancing for the past 5 years with a decreasing cliental. The majority of Business opportunities are from Word of Mouth. There is no budget for convectional advertising channels. I have been active on a few social media channels on a personal level.

4. Plan Assessment: My (GrinToronto) core target audience is college/university educated people aged 25-60 who are proficient with technology and an interest in photography, design, art and technology. Because of social media’s global reach I will be targeting my core audience to english speaking people globally. My social strategy is to attract this audience. Assessment: My (GrinToronto) core target audience is college/university educated people aged 25-60 who are proficient with technology and an interest in photography, design, art and technology. Because of social media’s global reach I will be targeting my core audience to english speaking people globally. My social strategy is to attract this audience. Strategic Plan: The strategic plan for GrinToronto is to engage my core audience through the consistent use of social media tools/apps to deliver regularly scheduled information and content. To monitor engagement through and adapt to my audience comments. Build a strong relationship with my audience to promote my brand. Strategic Plan: The strategic plan for GrinToronto is to engage my core audience through the consistent use of social media tools/apps to deliver regularly scheduled information and content. To monitor engagement through and adapt to my audience comments. Build a strong relationship with my audience to promote my brand. Stakeholder Map: I am the primary stakeholder for GrinToronto brand. Associated stakeholders include clients, friends and family. Stakeholder Map: I am the primary stakeholder for GrinToronto brand. Associated stakeholders include clients, friends and family.

5. Act Organization: The GrinToronto social media strategy is a one year plan that will be coordinated and implemented by me (Gary Robert Kane). Advice and assistance may be provided by associated stakeholders.

6. Tools & Technology Website Website

7. Tools & Technology Website Website Blog Blog

8. Tools & Technology Website Website Blog Blog Facebook Facebook

9. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter

10. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter Pinterest Pinterest

11. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter Pinterest Pinterest Youtube Youtube

12. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter Pinterest Pinterest Youtube Youtube Flickr Flickr

13. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter Pinterest Pinterest Youtube Youtube Flickr Flickr Mobile Mobile

14. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter Pinterest Pinterest Youtube Youtube Flickr Flickr Mobile Mobile Google Trends Google Trends Google Alerts Google Alerts

15. Tools & Technology Website Website Blog Blog Facebook Facebook Twitter Twitter Pinterest Pinterest Youtube Youtube Flickr Flickr Mobile Mobile Google Trends Google Trends Google Alerts Google Alerts Best Practices: Increasing my brand presence on the targeted social media platforms by providing my audience with quality and interesting content. This will assist the engagement of the audience and increase my business opportunities and income.

16. Optimize Performance Management: I will be producing the content and monitoring community created content. Performance Management: I will be producing the content and monitoring community created content. Benchmarks: Followers/Visitors/Members will be measured monthly for increase. Benchmarks: Followers/Visitors/Members will be measured monthly for increase. Continuous Improvement: Audience engagement will be closely monitored and changes made to the strategy during the year to keep audience increase on track. Continuous Improvement: Audience engagement will be closely monitored and changes made to the strategy during the year to keep audience increase on track.

17. – Mitch Joel, president of Twist Image “Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.” Fin