1. The Communication of LIFE’s results: how to spread the world? Simona BACCHERETI LIFE Programme Communications Team LIFE Nature Platform Meeting September 24-26, 2013 - Östersund, Sweden September 24-26, 2013 - Östersund, Sweden

2. LIFE BENEFICIARIES: Talented Expert Very motivated OFTEN GOOD RESULTS! The roots of the matter

3. You are already providing a significant contribution to the protection of EU environment But you can do even more! The roots of the matter

4. At project level: - Improve participation of relevant stakeholders - Share knowledge and experience - Achieve synergies with other projects - Promote yourself and your product Why Communicate?

5. At a wider level: To convey to the outside world: - Information collected, - Good (and bad!!) experiences - Best practices - Results and achievements Why Communicate?

6. Overall: - Avoid duplication of efforts -(resources are limited: why should we do twice the - same things?) - Other people can benefit from your experience - You can benefit from other people’s experience - Why Communicate?

7. Questions to answer before starting: 1. What? The Message 2. Why? The Aim 3. To whom? The Audience Building a communication strategy

8. Traditional media (one way communication): - Pubblications - TV - Radio - Standard websites -..... Social media (enable dialogue): - Facebook - Twitter - Blogs - Linkedin -..... 4. How? The tools Building a communication strategy

9. Now you are ready to spread the world! - Building a communication strategy But do not forget to monitor, evaluate, and adjust. -

10. LIFE11 INF/ES/000665 - Activa Red Natura 2000 Natura 2000: Connecting People with Biodiversity Coordinator: Sociedad Española de Ornitología (SEO/BirdLife) Type of organisation: NGO-Foundation Partners: Agencia EFE, S.A. Duration: 03.09.2012 to 02.03.2017 Budget: 2,155,453.00 € (1,075,801.00 € EU Contribution) Main aim: to improve awareness of the Natura 2000 network in Spain and contribute to the appreciation of its maintenance The ‘butterfly campaign’: Website: http://www.natura2000day.euhttp://www.natura2000day.eu Facebook: https://www.facebook.com/ActivaNatura2000https://www.facebook.com/ActivaNatura2000 Twitter feed: https://twitter.com/ActivaRedNatura/https://twitter.com/ActivaRedNatura/

11. Coordinator: Environment Agency, UK Type of organisation: Public enterprise Partners: River Restoration Centre, UK; Finnish Environment Institute; Italian River Restoration Centre; DLG Government Service for Land and Water Management, NL; Wetlands International, NL Duration: 01.09.2010 to 31.12.2013 Budget: 1,794,567.00 € (872,753.00 € EU Contribution) Main aim: to address the gap of knowledge transfer, which is hindering the overall restoration effort The RiverWiki: http://riverwiki.restorerivers.eu/wiki/index.php?title=Main_Page Rivers by Design: http://www.restorerivers.eu/LinkClick.aspx?fileticket=Ct9u3qHmcKA% 3d&tabid=2624 http://www.restorerivers.eu/LinkClick.aspx?fileticket=Ct9u3qHmcKA% 3d&tabid=2624 LIFE09 INF/UK/000032 – RESTORE RIVERS Engaging, Supporting and Transferring knOwledge for Restoration in Europe

12. LIFE07 NAT/P/000649 – Safe Islands for seabirds Initiating the restoration of seabird-driven ecosystems in the Azores Coordinator: Sociedades Portuguesa para o Estudo das Aves Type of organisation: NGO-Foundation Partners: Câmara Municipal do Corvo, PT, Secretaria Regional do Ambiente e do Mar dos Açores, PT; RSPB, UK Duration: 01.01.2009 to 31.12.2012 Budget: 1,057,761.00 € (507,118.00 € EU Contribution) Main aim: to demonstrate the potential of, and to prepare for, the full restoration of habitats for seabirds on Corvo, the smallest of the nine uninhabited islands in the Azores The blog: http://lifecorvo-en.blogspot.be/http://lifecorvo-en.blogspot.be/

13. Use the LIFE website The section on Communications Tools:section on Communications Tools

14. Use the LIFE Communications Team ! Send them:  News  Info on meetings, conferences and events  Awards the project has won, etc.  Photos (with captions and credits)  Videos or DVDs  Guidelines and recommendations  Technical reports, manuals, etc. To be uploaded on the LIFE website, LIFE projects database and e-library Email: life-comm@astrale.orglife-comm@astrale.org Tel.: +32 (0)2 736.56.43

15. Thank you for your attention! Questions? simona.bacchereti@astrale.org