1. Twitter for Beginners

2. What is Social Media? : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

3. What is Social Media? OR Traditional media (television, newspapers, magazines, direct mail) Market Consumer (YOU) Social Media MarketConsumer (YOU)

4. Then

5. Now

7. Why Social Media? 1. Free 2. Easy 3. Fast results 4. Personal without getting personal

8. What is Twitter? Social networking/microblogging 140 characters or less 200 million users worldwide 1.6 billion daily searches

9. Who’s on Twitter?

10. Spectrum of Twitter users No personal twitter account, but checks twitter accounts of celebrities, news agencies, and friends. Uses twitter, facebook, and email to engage with real-life friends and favorite brands. No human contact.

11. Why we Tweet 1. Monitor keywords 2. Respond to questions and concerns 3. Live tweet events/create buzz 4. Behind the scenes glimpse 5. Connect with reporters/ Bloggers 6. Quickly gain insight 7. Emergency notifications 8. Share our story

12. Let’s Tweet!

13. Your Profile Your “Handle” Your bio @

14. Follow and be followed Search Retweet RT

15. Follower = Friend

16. Facebook vs. Twitter Candy Crush Saga Repost if… Ads

17. Verified Accounts: Safety First!

19. Use Hashtags TweetChat Trends Be ironic Be serious #

21. Choose a platform TweetDeck HootSuite Ubersocial Twitterific

22. Benefits of SM platforms Expanded editing capabilities Filter your twitter feed Built-in URL shorteners

23. Do’s & TI’s DO use Twitter to connect with other professionals DO promote content that is of interest to you, may be valuable to others DO use good judgment DO be genuine – SM is about building relationships DO NOT use profanity DO NOT be overly negative about colleagues, your employer, or issues that may influence students DO NOT RT everything that crosses your feed DO NOT be shy, either

24. Questions?