1. ISE 412: Human Factors Engineering Dr. Laura Moody Fall, 2004

2. Course Goals §Upon completion of ISE 412, students will be able to: l Develop, conduct, and evaluate the results of human factors research. l Develop models of human-machine systems. l Develop information requirements based on understanding of human sensory processing and cognition. l Develop action requirements based on understanding of human response capabilities and limitations. l Design human-machine interactive systems based on appropriate models, information and action requirements, and an understanding of human abilities, limitations, and preferences.

3. Prerequisites and Grading §Prerequisites: l ISE 311 l EGR 252 §Grading l Homework/Labs20% l Paper Review10% l Team Project20% l Exam 115% l Exam 215% l Final Exam 20% §Participation

4. Background: History of Human Factors EARLY DAYS … UNDERSTANDING COMPLEXITY PERVASIVE HUMAN FACTORS LATER …NOW …

5. The Designer’s Dilemma

6. Modern Human Factors Understands That … PEOPLE USE TECHNOLOGY … TO ACCOMPLISH THEIR GOALS … IN THEIR ENVIRONMENT.

7. Human Factors And Product Design How a product connects with the user – 3 KEY FOCAL POINTS. USEFUL Meets recognized needs Supports goals & objectives Improves the outcome Enhances performance or efficiency etc... USABLE Fit, reach, strength Visible, audible, etc. Understandable Informative Learnable etc... DESIRABLE Pleasure in use Satisfaction with outcome Fit, feel, & finish Cultural, social, lifestyle impact Sense of empowerment etc... Successful Products SUCCESSFUL PRODUCTS connect on all levels – they are USEFUL, USABLE, & DESIRABLE

8. A Framework for Understanding HF Now §Hierarchy of User Needs (from Bonapace, 2002) §Example … safety and well-being pleasure usability functionality

9. ‘Foundational’ Human Factors: Focus on Useful and Usable “Usability” : the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use. (ISO 9241-11) For Example:

10. Towards the ‘New’ Human Factors: Adding ‘Desirable’ §“Break out of the ‘sea of white’” §Provide a ‘useful’ and ‘usable’ product. §Meet / exceed consumer needs. For Example: safety and well-being pleasure usability functionality

11. PRM PRODUCTION RELEASE MILESTONE DRM DESIGN RELEASE MILESTONE POS PROJECT OBJECTIVE SUMMARY IDENTIFY BEHAVIORS, PERCEPTIONS BELIEFS AND ATTITUDES DEVELOP USER EXPERIENCE MAP IDENTIFY USER TYPES / STYLES OF USE DEVELOP PROCESS MAPS AND/OR USER MODELS AND INTERACTION STYLES INVESTIGATE HABITS AND PRACTICES E-SCAN, TRENDS ( cultural life style,..) IDENTIFY UNMET LATENT NEEDS/DESIRES BENCHMARKING IST IDEA SCREEN TOLLGATE HF DESIGN REQUIREMENTS DESIGN GUIDANCE/RECCOMENDATION PROFESSIONAL ASSESSMENT CONCEPT EVALUATION BENCHMARKING CONCEPTUALISATION DESIGN GUIDANCE PROFESSIONAL ASSESSMENT PRODUCT EVALUATION BENCHMARKING FIELD TESTING FOLLOW UP RESEARCH BENCHMARKING CET CONCEPT EVALUATION TOLLGATE BET BUSINESS EVALUATION TOLLGATE POST AUDIT CONVERSIONEXECUTIONPRE IST CSM CONCEPT SELECTION MILESTONE MLM MARKET LAUNCH MILESTONE CUSTOMER Human Factors in the Product Development Process Research Model Define Req’ts. Design Evaluation

12. Fields involved …

13. Course Outline

14. END OF DAY 1 …