1. PERSONAL BRANDING & REPUTATION MANAGEMENT Presented by Miranda Ehmke and Kristin Keith

2. C200 WEBSITE TOOLS  Customizing Your Profile  Corporate Board Tab  Webinar Library

3. WHY IS THIS WORTH MY TIME?

4.  “Speaking a Language”  Knowledge Equals Advantage  Thought Leadership  Extends Reach and Impact  Professional, not Personal  Reflection of Network

5. WHO ARE MY STAKEHOLDERS?

6. IDENTIFY KEY STAKEHOLDERS  Customers  Shareholders  Journalists  Industry Leaders & Groups  Corporate Boards  Communities  Prospective Employees  C-Level Team  Non-Profits & Charities  Competitors  Government, Regulators  Investors  Business Partners  Suppliers & Agencies  Mentors and Mentees

7. WHO DO I WANT TO REACH?

8.  Next generation of women like me  Students, new entrepreneurs, etc.  My next board or company  Colleagues  Customers  Investors

9. MONITORING  Google Alerts  Keywords for company, title, location  RSS Reader  Feedly  Page one of major search engines  Prevents same name mixup  “Owning properties”

10. RECOMMENDED TOOLS AND SITES  The Usual Suspects  Twitter  LinkedIn  Facebook  YouTube  Wikipedia

11. RECOMMENDED TOOLS AND SITES  The Bench  Flickr  About.Me  Blogs  Personal Website  Wordpress  Press and news clips  Commenting

12. PERSONAL SITE  Content  About  Press/Media  Speaking and Writing  Books  Bureaus  Contact Me (optional)  Awards  Blog

13. EXAMPLES TO FOLLOW ON TWITTER  Clara Shih  Brad Feld  Pete Cashmore  Nilofer Merchant  Padmasree Warrior  Committee of 200  Twitter list of members  Dorie Clark  Bonnie Marcus  Claire Cain Miller  Jacki Zehner  Rosabeth Moss Kanter  Tory Burch

14. HOW DO I SPEED THIS UP?

15. MANAGING TIME  Frequency  Bookmarks  Make It Come to You  Choosing Your Updates  Monitor, Don’t Post  Defense, Not Offense