1. Ways to enhance your use of social media Prime Minister’s Office and Cabinet Office Communications

2. Guiding principles Presentation title - edit in Header and Footer

3. Top Social Platforms: Growth in Active Users 2015

4. Social media changes Declining use of traditional media Decreasing trust in institutions Trust in online comment is high Level of trust in friends’ comments

5. Twitter stats 6,000 Tweets are tweeted every second 500 million Tweets tweeted every day 200 billion Tweets tweeted every year

6. Six ‘T’s of Social Media Type of content Targeted Timing Threshold Testing stuff Topical

7. Video A total of 38.2 billion free videos were watched online in the second quarter of 2014 – up 43% from the previous year. Almost three-fifths of those viewed on smartphones. (Source: Adobe) But meanwhile… The average attention span dropped by about a third from 2000 to 2015. (Source: National Centre for Biotechnology Information). So CREATE AND USE VIDEO AND MAKE AN IMPACT IN THE FIRST FEW SECONDS!

8. GCS and the digital landscape GCS website Improving digital capability across government Creating impact online Identifying skills gaps Improving evaluation Proper measurement of our communications is vital to digital.

9. Digital tools to use to find out more http://www.topsy.com Twitter Analytics tool to find out most engaged with tweets, most shared link on any given topic www.rightrelevance.com Identify trending content and influencers on any given topic www.followthehashtag.com Monitor hashtag usage, geolocation, contributors, reach and impressions

10. GDS Style Guide For more details on how to write for government, go to the GDS style guide at: https://www.gov.uk/guidance/style-guide https://www.gov.uk/guidance/style-guide