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Plant-a-Tree Rewards Develop a positive relationship with your customers and employees by doing something great for the planet — together! Plant-A-Tree.

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Presentation on theme: "Plant-a-Tree Rewards Develop a positive relationship with your customers and employees by doing something great for the planet — together! Plant-A-Tree."— Presentation transcript:

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2 Plant-a-Tree Rewards Develop a positive relationship with your customers and employees by doing something great for the planet — together! Plant-A-Tree Rewards are an affordable, easy and effective way to make a meaningful connection. This eco-friendly reward gives recipients the ability to plant a tree in their choice of over 50 reforestation projects around the globe, including the United States. Powered by Treecycler, the platform is a fun and inviting site that combines branding, social media and sustainability in one cross-channel promotion that actively engages the user. Consumers can feel good about preserving the planet by planting a tree in one of the many global reforestation projects available. Give the ability to give back with Plant-A-Tree Rewards. Plant-a-Tree Seed a Successful Promotion

3 An incredibly valuable reward, the gift of a tree planting can be used to target a wide demographic and works for customers, employees, prospects and beyond. Show a brands’ commitment to sustainability and is a simple way to help customers “Go Green.” Consumers will feel good about helping the Earth by having a tree planted in their name in the reforestation project of their choice. With an interactive redemption experience, users are engaged and feel empowered by discovering a project and helping those in need. Since users can choose the location to plant a tree, they have a deeper, emotional connection to the action. *Cone Cause Evolution Study Why Choose Plant-a-Tree Rewards? Plant-a-Tree Seed a Successful Promotion

4 What is a Plant-a-Tree Card? The Reward The back of the reward card clearly displays the reward the user will receive. The Design The front of the card features your logo and custom artwork printed in full color. The Code Users enter their unique reward code on the website and follow the on-screen instructions to redeem their reward. The Website This is the website address that users will visit to redeem their reward. Plant-a-Tree Seed a Successful Promotion

5 Customers receive your offer via a branded card or product. They visit the website provided and enter their reward code. They select a project from the map where they would like to plant a tree. How It Works A tree is planted courtesy of your brand. Plant-a-Tree Seed a Successful Promotion

6 In a connected world, branded user experience is everything. By carrying branding throughout the process to redeem the reward, you can extend your brand’s presence in every detail of the promotion. By incorporating a fully skinned accompanying redemption experience, your company can easily implement cross-channel touch points in a creative, layered campaign. The redemption website can be branded with your logo and messaging. Redemption process can be optimized for most mobile devices and tablet computers. Branded User Experience Plant-a-Tree Seed a Successful Promotion

7 Digital Rewards work anywhere and everywhere. Super versatile, all you need is a code to deliver a successful solution for your brand. Online Campaigns – Cut costs even further and include reward codes in emails or provide them for completed online purchases or desired actions. On Packaging – Easy and inexpensive to implement, codes can be printed within packaging, as a label on packages and beyond. At The Register – Reach customers at the transaction level by delivering codes on receipts or via Catalina coupons at the register. Direct Mail – When you print codes on direct mail, the total cost of a rewards campaign could be less than the cost of shipping any other item. Beyond Cards Plant-a-Tree Seed a Successful Promotion

8 Use Studies Plant-a-Tree Seed a Successful Promotion

9 Treecycler codes were an easy way for Kellogg’s® to help give customers the ability to take a small step toward making the world a better place. After the Treecycler code was redeemed, recipients could share that they planted their tree courtesy of Kellogg’s on their choice of social networks, greatly extending the brand’s reach. Easy integration — no complicated tech requirements Works with programs of any size and scope Offers instant gratification upon redemption Customers enjoy being able to give back on behalf of a brand Brand Reward Program Use: Customer RewardsIndustry: CPG Plant-a-Tree Seed a Successful Promotion

10 Sierra Nevada® was looking for an easy, fun and eco- friendly giveaway for attendees of Earth Day San Diego, the largest free annual environmental fair in the world. They chose to provide cards with Treecycler codes to visitors of their booth because it was a simple way to distribute cards to the thousands of Earth Day attendees. Cards are compact and lightweight They are a cost-effective way to distribute rewards Eco-friendly materials are available Easiest way to deliver rewards for many promotions Event Giveaway Use: Event HandoutIndustry: Distilled Spirits Plant-a-Tree Seed a Successful Promotion

11 Distributing Treecycler codes digitally was an easy way for Protection 1® to thank members who switched to the company’s Auto-Pay service. This service reduces the use of natural resources, so giving customers the ability to plant a tree in a reforestation project as a thank you reward for switching over was a natural fit. Easy execution and fast implementation Zero delivery costs Easily incent buyers with instant gift-with-purchase Flexible solution to reward consumers for completing an action eBilling Conversion Use: eBilling EnrollmentIndustry: Security Plant-a-Tree Seed a Successful Promotion

12 Digital Reward Cards have powered promotions for some of the world’s most well-known and respected brands spanning all industries. In Good Company Plant-a-Tree Seed a Successful Promotion


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