1. PARTNERS IN HEALTHY LUNGS Angela Tin Vice President Environmental Health American Lung Association of the Upper Midwest The Path to A Synergistic Partnership

2. SYNERGY = (BUZZ WORD) PARTNERSHIP Synergy Whole > >> simple sum of its parts

3. NATIONAL HUMAN ACTIVITY PATTERN SURVEY: TIME SPENT INDOORS Source: Ott, Klepeis, and Switzer, Journal of the Air & Waste Management Association, 2003 TOTAL TIME SPENT INDOORS = 86.9%

4. WHY PARTNERSHIP A GOOD IDEA?  Mission/objectives often reflect program needs regulatory programs/industry/partnerships  Generally perceived as non-biased  Already doing some type of education/awareness  Can sometimes do advocacy work  Partnership allows for more effective work  Positive cost/benefit results

5. WHY NOT ALWAYS A GREAT IDEA?  Mission/objectives may not be similar to program needs of regulatory programs or partnerships  Sometimes biased (to be effective)  Focus may be limited to specific projects (background and credentials)  Program priorities may not reflect partnership needs (i.e. funding constraints)  May be not as flexible in certain situations Advocacy versus Reality (from both perspectives)

6. EXAMPLES: GOOD – BAD - UGLY Good: Clint Eastwood Bad: Lee Van Cleef Ugly: Eli Wallach

7.  We have been here for over 100 years  Original Tuberculosis/Xmas seal program  Have “most” of the “preferable” qualities  Callers already concerned about lung health  Focus only on lung cancer/disease Champion the issue Provide patient support Work towards prevention / Find a cure WHY THE AMERICAN LUNG ASSOCIATION

8. LUNG CANCER IS THE DEADLIEST CANCER

9. TOO MANY PEOPLE In 2010, 158,318 = lung cancer (3x) 52,622 = colon cancer 41,435 = breast cancer

10.  Lowest survival rate of all cancers  From the time of diagnosis (usually disease at a late stage) 85% of the patients will die LUNG CANCER SURVIVAL RATE

11. CAPTAIN KIRK’S ANSWER: “OR THE NEED OF THE ONE”

12.  Generally lung cancer research - underfunded  Scientists and projects  $285M over past 30 years  Over 86% of our dollars go into our programs LUNG CANCER RESEARCH

13. EARLY DETECTION FOR LUNG CANCER Looking for research targeting:  early detection methods  treatment methods or  foundation for future development. Builds on ongoing research on treating and finding a cure

14. MESSAGE: PROTECT YOURSELF AND YOUR FAMILY FROM RADON Prevention is Key

15. LUNG CANCER LOW DOSE CT SCREENING  Testing for cancer before there are any symptoms  Reduced deaths by early detection & treatment  Cancer screenings: Breast - mamography Colon – colonoscopy Ovarian – pap smear Lung cancer – low dose CT

16. LUNG CANCER LOW DOSE CT SCREENING  Low exposure dose but enough for some resolution  Lung Cancer patient criteria: 55 -80 30 pack –year history (1 pack/day for 30 years) Smoker or ex-smoker (within 15 years)  Results may not be conclusive  Insurance unknowns

17. UPPING THE SUPPORT FOR LUNG CANCER PATIENTS www.mylungcancersupport.org  Lung Cancer 101  Lung Cancer 201: Epidemiology of Lung Cancer  Lung Cancer 202: Diagnosis, Staging & Treatment

18.  Qualified staff of RN’s & RRT’s  200+ years of experience  Extensive medical library  Online reference materials  Medical Advisory Board Top 10 Calls Lung Cancer ranks #3 Indoor Air Quality ranks #8

19.  Credible information & education  Both home design & operation  Focus on indoor air quality (IAQ), energy efficiency, and durability  Radon RRNC is mandatory  Active system for gold standard

20. SUGGEST AND IMPLEMENT PROJECTS

21. PARTNERSHIPS  Regulatory programs are different  Partner group needs may be different  Program needs vary  Work w regulatory agencies

22. PARTNERSHIPS = HEALTHY ENVIRONMENT Angela Tin Vice President Environmental Programs American Lung Association of the Upper Midwest (217) 787-5864 Angela.Tin@lung.org