1. 1 MTAC Workgroup 117 October 12, 2007 Washington DC

2. 2 PostalOne! ® Electronic Mail Improvement Reporting (eMIR) Electronic Mail Improvement Reporting (eMIR) Marketing Technology & Channel Management

3. 3 eMIR & Mail Quality  History  Program Overview » Business Process » System Process  Improving Mail Quality » Bundle Breakage Blitzes » “Perfect Bundle” Preparation  Customer Reports

4. 4  MTAC workgroup consisting of consortium of Mail Industry Members, USPS Operations and Marketing Systems  Objective » Find solutions to business mailing preparation problems impacting USPS processing operations » Improve service » Increase productivity and customer satisfaction » Save costs  Cooperative effort between USPS Operations, Business Service Network & Business Mail Acceptance personnel  Deployed in Fall of 2004 to Operations, BMC & plant sites eMIR History

5. 5  Current PS Form 3749 process was ineffective & inefficient » Many customers never saw the PS Form 3749 » Paper process was not conducive to BMEU follow-up » Mail processing employees never saw improvements  BSN process only manages National & Premier Accounts » Contacts often were not at the necessary process owner level » Information was not available to the origin BMEU  Need for technical solutions to facilitate business process improvement » Inability to centralize information for analytical capabilities » Inability to share information across functional process areas eMIR Process Analysis

6. 6 Implement Web-enabled business process improvement that:  Identifies issues impacting efficient mail processing of business mailings  Informs – process owners of identified deficiencies and impacts to mailing efficiency  Improves – business processes through information management and reporting capabilities eMIR Program Objective

7. 7 Links All Parties in Communication Loop eMIR

8. 8  Mail preparation problems found in postal processing are reported in eMIR by operations personnel  If identified as a managed account, the report is forwarded to the BSN through an interface with the iBSN System » BSN receives as a service request » BMEU receives a copy of the report for information purposes  If the report is for a non-managed account, it is routed to the BMEU identified as the point of entry eMIR Business Process

9. 9 USPS Business Mail Entry PostalOne! USPS Business Service Network Managed Account? iBSN Report Routing Operations eMIR Business Process

10. 10  BSN / BMEU investigates issue, makes customer contact and closes report  Resolution information available to all parties » USPS personnel » Customers  BMEU automatically notified when mailer with a previous reported mail preparation issue submits a mailing eMIR Business Process

11. 11 Step 1: Enter facility information regarding where the processing issue was encountered. Problem Entry eMIR System Process

12. 12 Step 2: Collects information about the method of postage payment Step 2: Collects information about the method of postage payment Problem Entry eMIR System Process

13. 13 Step 3: Identify the Owner and / or Preparer Step 3: Identify the Owner and / or Preparer Problem Entry eMIR System Process

14. 14 Step 4: Collects detailed information about the mailpiece / mailing beginning with container information Step 4: Collects detailed information about the mailpiece / mailing beginning with container information Problem Entry eMIR System Process

15. 15 eMIR provides capability to attach images for container, mailpiece, and problem information Problem Entry eMIR System Process

16. 16 Mailpiece information continues with description & characteristics Mailpiece information continues with description & characteristics Problem Entry eMIR System Process

17. 17 Collects detailed information about the nature of the problem Collects detailed information about the nature of the problem Problem Entry eMIR System Process

18. 18 Problem Entry eMIR System Process The problem record is then routed to the origin BMEU or BSN for resolution The problem record is then routed to the origin BMEU or BSN for resolution Any OwnerAny Preparer

19. 19 Problem Resolution eMIR System Process ABC Select report that you want to view / resolve CBA

20. 20 Problem Resolution User selects a resolution option. ANY MAILER eMIR System Process ANY PREPARER ANY PERIODICALS TITLE

21. 21  When a mailer with a previous reported mail preparation issue submits mailing, USPS automatically notified of issue » Balance and Fees page now displays a dialog box noting presence of problem reports when applicable » Postage Statement displays a dialog box noting presence of eMIR issues » Dialog box allows user to click link and view problem report(s) » Initial Verification section has been added to postage statement to notate action on issues BMEU Notification eMIR System Process

22. 22 BMEU Notification eMIR System Process

23. 23 Initial Verification / Link eMIR Report eMIR System Process

24. 24 Initial Verification / eMIR Report Update eMIR System Process

25. 25 eMIR Reports for First-Class Mail

26. 26  Deployed in fall of 2004 to operations BMC & plant sites  Initial focus was on APPS (Automated Package Processing System) deployment issues » Bundle breakage blitzes conducted periodically  Participation: » All BMCs (Bulk Mail Centers) and Mail Processing Facilities required to participate » Delivery Units optional  eMIR is designated source system to record mail quality issues identified in the mail processing stream Improving Mail Quality

27. 27 First Class Mail – Top Issues January – October 2007 Improving Mail Quality LabelLabel Label Barcode Format Incorrect Walk Sequence Addressing Incorrect Line of Travel Mailpiece Design Parcel Wrapping Postage In-Home Dates Other

28. 28 First Class Mail – Top Issues January – October 2007 Improving Mail Quality LabelLabel

29. 29 First Class Mail – Barcode Issues Improving Mail Quality LabelLabel

30. 30 First Class Mail – Mailpiece Design Improving Mail Quality LabelLabel

31. 31 First Class Mail – Mailpiece Design Improving Mail Quality LabelLabel  Other » Print too light / Contrast » Missing or Incorrect FIM (Facing Identifaction Marking) » Mailpiece too glossy – pieces tick together » Perforation Issues

32. 32 First Class Mail – Postage Improving Mail Quality LabelLabel

33. 33 First Class Mail – Postage Improving Mail Quality LabelLabel  Other » Meter Ink Not Readable!!!!!!!!!!!!!

34. 34 First Class Mail – Other Improving Mail Quality LabelLabel » Residual Glue » Pieces sticking together » Tabbing – improper/missing

35. 35  Increased utilization resulted in better data collection  Better quantitative data  Volume information determines extent of problem  Better qualitative data » Completion of all data collection fields results in more resolved reports » Emphasis on preparer and container label information to help identify entry point of mail  Pictures powerful in identifying & resolving issues Results eMIR Utilization

36. 36 Primarily Electronic Payment Enterprise Payment System Paper Checks Local Accounts Different Payment Systems for Different Products Payment Mail Acceptance & Visibility Transformation Future Intelligent Mail Barcodes Mailpiece, Container Indentification Comprehensive Mailing Information Mail Preparation Mail Preparation Census PBV Fully Optimized Manual Automate Seamless Acceptance Focused Resource Allocation & Measurement Centralized Performance Measurement MERLIN (Sample-Based) Manual (Sample-Based) Optimized Verification (PBV) Begin to Align Resource Allocation Standardize Performance Measurement Verification Manual (Sample-Based) Unit Level Resource Allocation & Measurement End-to-End Service Measurement By Customer Point-to-Point Service Measurement Service Measurement No Required Service Measurement Pre-2002 2002 – 2007 POSTNET/PLANET Paper, Limited Electronic Mailing Information End-to-End Visibility Near Real Time Comprehensive Feedback Hardcopy Inconsistent No Customer Visibility Customer Experience Customer Experience Postnet Barcode Paper Mailing Information Paper Checks Electronic Payment Centralized Accounts Disparate Payment Systems Limited Electronic Mail Quality Feedback Limited Customer Visibility Mandate for Service Measurement (Market Dominant)

37. 37 “Circle of Love” An Integrated Approach Electronic Mailing Information Electronic Centralized Payment Scan at Entry Induction Electronic Advance Notification Unique Barcodes Mail Preparation Electronic In-Process & Performance-Based Mail Verification

38. 38  Uniquely identifies the sender  Uniquely identifies the mailpiece or aggregate  Includes sortation & routing  Includes Product, Special Service, or other Unique indicators Intelligent Mail® Tray Barcode 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188 Address Change Service John Doe 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 ABC Company Intelligent Mail® Package Barcode Intelligent Mail® Container Barcode Mail Preparation New Intelligent Mail® Barcodes Intelligent Mail® Barcode Information-Based Indicia

39. 39 FROM THIS TO THIS Free up real estate on mail piece Intelligent Mail Barcode Transition

40. 40 Barcode in Address Block When the barcode is included as part of the address block:  Above address line containing the recipient's name  Below the city, state, and ZIP Code line, except when using an Intelligent Mail barcode to access OneCodeACS  Above or below the keyline information  Above or below the optional endorsement line Mail Preparation Intelligent Mail Barcode Placement

41. 41 Mail Preparation Inside the Intelligent Mail Barcode  Barcode ID: 2-digit field to specify presort makeup. “00” if you don’t use OEL  Special Services: 3-digit field used to identify extra services like Confirm, OneCode ACS. “700”: First-Class; “702”: Standard; “704”: Periodicals  Mailer ID (MID): 6- or 9-digit Mailer identifier assigned by USPS  Adjustable Field: 3-digit field used for MID (if 9-digit MID), or for Serial Number (if 6-digit MID)  Unique Serial Number: 6 or 9-digit field used to uniquely identify mailpieces  Destination ZIP: 11-digit Delivery Point ZIP Code 1516171819 Unique Serial Number 6N 202122232425262728293031 Routing ZIP 11N 3 45 Service Type 3N 67891011 Mailer ID 6N 12 Barcode ID 2N 121314 3N Adj Field

42. 42  A Mail Owner who mails 10 million or more pieces annually will be assigned a 6-Digit MID with a maximum of one MID per 10 million pieces in annual mail volume.  A Mail Owner who mails less than 10 million annually will be assigned a 9-Digit MID with a maximum of one 9-digit MID per 1 million pieces in annual mail volume.  A Mailing Agent at a location that mails 10 million or more mailpieces annually will be assigned one 6-Digit MID with a maximum of 1 MID per 10 million pieces per mailing location.  A Mailing Agent at a location that mails less than 10 million pieces annually will be assigned one 9-Digit MID with a maximum of 1 MID per 1 million pieces per mailing location. 1516171819 Unique Serial Number 6N 202122232425262728293031 Routing ZIP 11N 3 45 Service Type 3N 67891011 Mailer ID 6N 12 Barcode ID 2N 121314 3N Adj Field Mail Preparation Mailer ID (MID) Assignment

43. 43  Call PostalOne! Helpdesk at 800-522-9085 for Mailer ID assignments for Letter & Flat Mailers, and for Mailers looking to use Intelligent Mail barcodes on Trays, Sacks, Tubs and Containers  Call Confirmation Services Helpdesk at 877-264-9693 for Mailer ID assignments for Package Mailers  Call Confirm Helpdesk at 800-238-3150 for Mailer ID assignments for Mailers looking to use OneCode Confirm™  Call ACS Helpdesk at 800-238-3150 for Mailer ID assignments for Mailers looking to use OneCode ACS™ Mail Preparation Mailer ID (MID) Assignment

44. 44 10/24 Intelligent Tray Barcode label  Routing and content  Unique mail preparer ID  Unique tray, sack, or tub ID  Enables “nesting” of trays OLD NEW Mail Preparation Intelligent Mail® Tray Barcode L srT ID 1N Mailer IDAdjust FieldSerial No. 3 or 5 digit N3N6N3N5N ZIPCIN 123456789101112131415161718192021222324

45. 45 New Intelligent Mail ® Container Barcode  Applied to a placard  Unique mail preparer ID  Unique pallet, container, APC, rolling stock Mail Preparation Intelligent Mail® Container Barcode 123456789101112131415161718192021 T ID 1N App IDMailer IDAdjust FieldSerial Number 2N6N3N9N

46. 46 Mailing Information Current Mailing Information No Nesting Relationship » Pieces to Tray » Trays to Pallet Paper Postage Statement Customer System PostalOne! System Electronic Mailing Information  Mail.dat  Web Services  Postage Statement Wizard  PTS/Delivery Confirmation

47. 47 Mail Preparation & Mailing Information New Intelligent Mail Barcode Tray Pallet Pieces Intelligent Mail Tray Barcode Intelligent Mail Pallet Barcode Customer System PostalOne! System Electronic Mailing Information  Mail.dat  Web Services  Postage Statement Wizard  PTS/Delivery Confirmation

48. 48  Mail Preparation » Postage » Presort » Entry Location » Destination  Piece Level » PTS/Delivery Confirmation » Mail.dat PDR / ADIS » Web Services XML » Postage Statement Wizard Not Available  Nesting Relationships » Pieces to Bundles » Pieces to Trays » Bundles to Pallets » Trays to Pallets Mail Volumes Postage Statements Mail.dat Web Services Postage Statement Wizard High Low Mailing Information Electronic Documentation Mailers Provide  Mail Makeup  Address Information  Piece Counts  Logical Tray Counts  Pallet Counts  Entry Location & Schedule  Weight Mailers Provide  Mail Makeup  Address Information  Piece Counts  Logical Tray Counts  Pallet Counts  Entry Location & Schedule  Weight Low

49. 49 Mail Preparation Full Service/Routing Intelligent Mail Barcode Unique Number on Each Mailpiece Description All pieces have the same mailing number MID Unique Mailpiece ID Delivery Point ZIP INTELLIGENT MAIL BARCODE MIDDelivery Point ZIP Unique Mailing ID INTELLIGENT MAIL BARCODE End-to-End Tracking Similar to current Delivery Point ZIP Delivery Point ZIP MID000000 Delivery Point ZIP Description INTELLIGENT MAIL BARCODE POSTNET BARCODE Address Quality & Sorting Enabled 1516171819 Unique Serial Number 6N 202122232425262728293031 Routing ZIP 11N 3 45 Service Type 3N 67891011 Mailer ID 6N 12 Barcode ID 2N 121314 3N Adj Field

50. 50 Verification Approach Current  Mail Verification Activities » Barcode Quality, Presort,, Mailpiece Count, Address Quality, Correct Meter, Bundle Integrity, Weight Verification  Mail Verification Approach »MERLIN & Manual (Sample-Based) »Labor Intensive and Time Consuming » Average 49 minutes – 1.28 hours  Verification Rules » Every mailing > 10,000, 1 in 6 < 10,000  Performance-Based Verification (PBV)

51. 51  Scan mailpieces, handling units, & containers with Intelligent Mail Barcode  Scan at induction points to start the clock  Scan during mail processing (interim data points)  Last scan (End Of Run) predicts delivery  Scan data (location, operation, time) compared to service benchmark establishes performance Determine service performance Processing Scans Induction Scans Automated Verifications

52. 52  Manifest Quality  Presort Errors  Barcode Quality  Mailpiece Count  Address Quality Optimized Manual/MERLIN Verifications In-Process Barcode-Enabled Verifications Optimized Verification Model New

53. 53 Automated BRM Accounting Automated Business Reply Mail (aBRM)

54. 54 Intelligent Mail/Electronic Doc. Pilot Update  Pilot Underway » First-Class Letters » Standard Letters & Flats  Pilot Participants » JCPenney/ Harte-Hanks in Cincinnati OH, Grand Prairie TX, Fullerton CA & Wilkes-Barre PA » PSI, Omaha NE & Dallas TX » ZipSort, Minneapolis MN » Prudential, Bellmawr NJ » Netflix in North Texas TX » Modern Postcard, San Diego CA

55. 55 Pilot Weekly Report Address Quality Electronic Feedback on Invalid Delivery Points and Undeliverable as Addressed (UAA)

56. 56 Pilot Weekly Report Address Quality, Invalid Delivery Points Electronic Feedback on Invalid Delivery Points Electronic Feedback on UAA Intelligent Mail Barcode Pieces

57. 57 Intelligent Mail/eDOC Report Container & Tray Visibility BarcodeD&R TagUSPS Scan SiteScan Date/TimeScan Type 99P000493PSI-TEST012050056 Omaha9/12/2007 20:38UNLD 99P000493PSI-TEST012050057 Omaha9/13/2007 20:45UNLD 99P000493PSI-TEST012050058 Omaha9/14/2007 20:43UNLD 99P000493PSI-TEST012050061 Omaha9/19/2007 20:48UNLD 077312420123456000129391AV1DA399Q+PSI TMS9/14/2007 1:25ASSIGNMENT 077312420123456000129401BMTDA405C4PSI TMS9/14/2007 13:31ASSIGNMENT 077312420123456000129421AV1DA399QJPSI TMS9/14/2007 0:57ASSIGNMENT Electronic Feedback on Container/Tray Scans

58. 58  Comprehensive service performance » By plant » By class » By customer » By pre-sort level  Point-to-Point diagnostics Barcoding & Addressing 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188 Address Change Service John Doe 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 Transportation Integrated Approach Mail Processing & Delivery Mail Processing & Delivery Acceptance Customer Experience - New Service Performance

59. 59 Payment Current PostalOne! ACS Express Mail PO Box Bulk Permit # 123 Postage Due # 95001 Express # 202987 PO Box Rent # 190001  Limited Access  Multiple Touch-points  Multiple Accounts  Multiple Payment Records

60. 60 Payment New Online Payment PostalOne! ACS Express Mail PO Box  24X7 Consolidated Access to Postal Charges  Single On-Line Touch Point  Integrated Account for all Products & Services  Single Payment Record

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