1. NASFT Fancy Food Show Designer: Angela Fortunato

2. Home Page http://www.specialtyfood.com/do/fanc yFoodShow/LocationsAndDates

3. 5 Ws What: North America's Premier Marketplace for Specialty Foods Who: Retailers, food service operations, and distributors Where: Javits center NYC, NY When: June 28-30, 2009 Why: The National Association for the Specialty Food Trade’s Fancy Food Shows® are the premier marketplace for specialty foods…where retailers, restaurateurs, distributors and others discover innovative, new food and beverage products.

4. 5 Ps Product: It is an international food show that has 75 countries represented, 140,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic, etc., and 2,300 exhibitors displaying their wares. Place: Javits Center NYC, NY Price: If you pre-register the fee is $35 per person for the 3 days (Sunday, Monday & Tuesday) $60 if you register at the Show. There are no discounts for groups or students.

5. 5 Ps continued Public Relations: The media can contact two people. Positioning: The main selling point for my food show is it's location. It's two competitors locations are in Chicago, IL and my show is in NYC, NY

6. Event Keeping the Guests there Sofi Awards: The sofi Awards, formerly known as the NASFT Product Awards, is an annual competition held each Spring to honor truly outstanding specialty foods: the best of the best. A panel of distinguished specialty food professionals will select Finalists from among 30 categories. You must be an NASFT member in order to participate in this program.

7. Sponsorships Host/supporting sponsors Tuttofood Chile NASFT The show itself

8. FAQS http://www.specialtyfood.com/do/fancyFoo dShow/Faqs Registration Exhibiting Membership for NASFT General Info Educational Programs Business Builders 1 to 1 Sofi Awards

9. Prospectus See wikispace

10. Registration Options Attendee / Buyer Badge / Education Programs Click here to register online Click here to register online By Fax or Mail: Download the registration form below and mail or fax it to the address or number listed on the form. Attendee Registration Form Education Program Registration Form Attendee Registration Form Education Program Registration Form Press / Media Click here to register online Exhibitor Badge Click here to register online NASFT Broker & Buyer Circle Member Click here to register online

11. Press Kit The folder contains a press release, photos of the convention center, photos of the specialty items given to the attendees, and an invitation to the event. See folder

12. House Ad The site constantly advertises the show

13. Video There are three brief videos for the show The first shows highlights of past food shows The other two give short testimonials from two people that have attended the show in the past

14. Direct Mail Sticker

15. Specialty Advertising Item Basic item: Pineapple Stress Reliever Item# 20837 Expensive item: Spirit 375ml Champagne Bottle w/ Classic Treats Item# 35178

16. 4’’ X 6’’ Ad See Ad in Appendix

17. Competitive Conferences Worldwide Food Expo and the NRA (National Restaurant Association) Show are both competition to the Fancy Food Show because they are both large food shows.

18. Survey Post show survey created in Google Docs See Wikispace