1. Designing Creative Industries policy and measures in Estonia Ragnar Siil Head of Development Department Estonian Ministry of Culture

2. Who owns the topic? Who is responsible?

3. Lesson 1 Bring together all the stakeholders 1)Different ministries and agencies 2)Practicioners and policy-makers 3)Artists, industry, administrators, teachers 4)Look for good practices in neighbouring countries

4. How to maximize the outcome with limited resources?

5. Lesson 2 Select priorities You can’t do everything for everybody 1)bricks or substance? 2)start-ups or established? 3)lots of small or few bigger? 4)one sector or one theme?

6. How to support cultural and creative entrepreneurs?

7. Lesson 3 Support start-ups Easier to inspire in the beginning that to change minds later. 1) incubators for start-ups 2) spin-off in universities 3) business skills in curricula and joint programs

8. Creative Industries measures Creative Industries support measure (7,5 mln EUR) Creative Incubators Creative Clusters Support Structures + CI Training Programmes + Cluster Programme + Awareness Raising Initatives + International Fairs Program + Export Programmes + Start-ups + Mentorship Programs + Product Development

9. Creative Industries measures Children CI Training Programmes Cluster Programme Awareness Raising Initatives International Fairs Program Export Programmes Start-up Incubation services Mentorship Programs UniversitiesStart-upDevelopmentInternationalisation “Find your talent” Pre-incubation

10. How to get people on board? How to bridge different worlds that have difficulties in understanding and trusting each-other?

11. Lesson 4 Raise awareness Go beyond strategies and policies 1)balanced debate 2)reflection by practicioners 3)positive contact and experience 4)success stories

12. How to build up your defences? How to make culture matter?

13. Lesson 5 Mainstream culture Cultural and creative industries are equal among equals. 1) We don’t want exceptions 2) Bridge culture with economy, tourism, innovation and technology and take culture into heart of other policies

14. Thank you! Contact: Ragnar.Siil@kul.ee