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Corporate Communications 2012 Oncology Specialty Survey November 2012
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2 Practice Size Survey Overview 8% Solo33% Hospital16% Small (3-5 physicians) 4% Partnership 15% Large (More than 10 physicians) 20% Mid-size (5-10 physicians) Survey included 321 Oncologists who use Epocrates Survey was conducted in October 2012 Oncologists randomly selected to participate 2 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com n=321
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>1 in 3 Oncologists use a Tablet in Practice > = > Other devices primary; tablet supplemental Tablet only device used Rarely uses tablet Tablet primary; other device supplemental Tablet & other devices used equally 45% 27% 15% 11% 2% 37% Plan to purchase iPad mini37% 80% Apple iPad 15% Android OS Tablet utilization in practice 2% Other 3% Windows 7 OS Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 3 n=105 n=122 n=321
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Oncologists Access Epocrates Over 2 Million Times Annually with a Patient* 70 % 60 % Use Epocrates Outside of the office Outside of the office daily Use Epocrates During office hours 3+ During office hours 3+ times daily Use Epocrates With a patient daily Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 4 n=321 Number of times physicians access Epocrates Over 1 in 2 *Statement based on self-reported usage and extrapolated across the Epocrates member base
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Nearly 40% of Oncologists Avoid 2+ ADEs Weekly with Epocrates Over450,000 ADEs are potentially avoided annually with Epocrates* Over450,000 ADEs are potentially avoided annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 5 Percentage of ADEs avoided with Epocrates n=321 *Statement based on self-reported usage and extrapolated across the Epocrates member base
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Over 400,000 Hours Likely Saved by Oncologists Annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 6 20+ minutes saved daily n=321 *Statement based on self-reported usage and extrapolated across the Epocrates member base oncologists report saving 20 minutes or more daily Nearly 1 in 2 Daily minutes saved
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54% Frequently or somewhat frequently learn new information from DocAlerts54% Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions 72 % Drug interactions 71 % Dosing information 46 % Adverse reactions 43 % Contraindications & cautions 15 % Formulary information 12 % Other safety info 92% Make Rx changes based on Epocrates information92% Make Rx changes based on Epocrates information Top features factoring in Rx changes* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 7 n=321
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34% Yes, significantly 31% Yes, moderately 25% Yes, somewhat 10% No Keeping Up with New Clinical Info a Top Challenge for Oncologists Years in practice Has the level of stress grown over the years as practicing physician? Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 8 n=321
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9 Fragmented Care Biggest Challenge Facing Patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com Top 5 greatest challenges for patients 93% Diagnosis 91% Tx Options 79% Prognosis 62% Viability estimates Extremely confident to confident Confidence in information disclosed to patients n=321
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Rx information Lifestyle change tools Chronic Dx mgmt Medical adherence EHR portal Patient education >30% of Oncologists Have Recommended an App to Patients 66% 56% 34% 25% 23% 10% 10% Apps recommended to patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 10 n=106 Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps
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Physicians Struggle with App Discovery and Recommendations for Patients Where physicians learn about apps to recommend Over 50 % Report not knowing which apps are ‘good to share’ Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 11 n=105 n=216
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“Phone Calls” Remain Primary Communication Platform for Patients and Peers 12 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com Physician to Patient Physician to Colleague Phone call 84% Phone call 43% Email 9% Email 32% SMS Message 2% Patient Portal 3% Direct Mail Video Chat 2% ~ 1% EmailSMS Message Direct MailVideo Chat 7%0% EHR SystemSecure Messaging 3%6% 12% Primary methods of communication with colleagues vs. patients n=321
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13 Perceptions of Cancer are Increasingly Positive Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com n=321 Chronic Condition: A human health condition or disease that is persistent or otherwise long-lasting in its effects* Chronic Condition: A human health condition or disease that is persistent or otherwise long-lasting in its effects* *World Health Organization 2012
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14 Oncologist Data and Information Gaps Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com >55% are concerned about industry bias in journal articles & clinical trials >55% Most need information to help improve patient care* 38% Comparison of anticancer therapies 38% Comparison of anticancer therapies 19% Information on enrolling in clinical trials 19% Information on enrolling in clinical trials 17% Information on research results for existing therapies 17% Information on research results for existing therapies Oncologists highly anticipate development or technology in targeted molecular and genetic therapies n=321
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