1. ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

2. TODAY’S AGENDA Entrepreneurs Why Start a Company Vision Teams Next Class Resources

3. ENTREPRENEURS Definition through examples

4. ENTREPRENEURS Responsibility Risk Inspiration Passion

5. WHY START A COMPANY

6. WHY NOT START A COMPANY

8. - Eric Ries

9. “Failure is not an option.”

10. FAILURE – THE UPSIDE “Fail Powerfully” - Michael John

11. FAILURE – THE DOWNSIDE “It sucks” - Carl Rosendahl

12. ENTREPRENEURS Responsibility Risk Inspiration Passion

13. Inspiration

14. VISION Your reason for starting a company has to be the Inspiration for everyone else to join you

15. VISION Reason for Existing Specific Goal

16. CORE PURPOSE EXAMPLES Disney Make people happy

17. CORE PURPOSE EXAMPLES Zynga Connect people through games

18. CORE PURPOSE EXAMPLES Unity Democratize game development and enable everyone to create rich interactive 3D content

19. CORE PURPOSE EXAMPLES Facebook Give people the power to share and make the world more open and connected

20. BHAG EXAMPLES

21. PDI Create fully computer animated feature films

22. BHAG EXAMPLES Zynga “I want the dog, our dog icon, which was originally my dog Zynga, I want that icon, that brand, to be what I call a dial tone for play. I want it to be more recognizable than a Nike swoosh and mean something to you. If you see that on a game, it means it's social, it means that it's going to give you back more than what you put into it.”

23. BHAG EXAMPLES DreamWorks DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults. DreamWorks DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

24. BHAG EXAMPLES Pixar Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages. Pixar Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.

25. BHAG EXAMPLES EA In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”

26. BHAG EXAMPLES Intel This decade we will create and extend computing technology to connect and enrich the lives of every person on Earth.

27. TEAMS

28. Albert G., Nathan B., Yang Albert T., Meng Cheng, Nate L. Emmanuel, Michael Mohit, Star

29. NEXT CLASS

30. WHAT TO EXPECT Team Presentations and Feedback Discussion on Today’s Topics

31. TEAM PRESENTATIONS Audience Content Format

32. AUDIENCE Angel Investors

33. PRESENTATION CONTENT Your Team Your Vision How You Will Accomplish Your Vision Three Product Ideas

34. PRESENTATION FORMAT NO BULLET POINTS

35. PRESENTATION FORMAT THREE WORDS MAX

36. PRESENTATION FORMAT Except on your Vision slide, where you can write out the whole thing. Pithily.

37. RESOURCES

38. www.onstartups.com @dharmesh on Twitter – onStartups.com www.startuplessonslearned.com/ @ericries on Twitter www.jasonlbaptiste.comwww.jasonlbaptiste.com – Entrepreneur and co-author of onstartups.com. Two good posts to read: What To Look For In A Business Co-Founder What To Look For In A Technical Co-Founder www.jimcollins.comwww.jimcollins.com – Business researcher and writer. Responsible for ‘BHAG’ www.hbr.orgwww.hbr.org – Harvard Business Review

39. HOMEWORK Prepare your team presentation