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Published byEmerald Greer Modified over 9 years ago
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Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding
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Mission Statement The mandate of the cow-calf contracting corporation is to produce and distribute high quality calves to the cattle market. Triple C will also provide an opportunity for producers to enter the cattle industry. Market penetration will be achieved through strong marketing plans.
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Background of Triple C Virtual cow-calf contracting service Contracting cows to selected producers Public Corporation Publicly owned by shareholders
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Industry Overview Beef is #1 meat eaten by consumers Beef production is changing in response to consumer demands WGTA - Crow Rate Local Concerns Environmental Concerns International Concerns
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Goals and Objectives Short term goals To produce a high quality calf crop To provide superior service to the producer Long term goals Expand business throughout Sask. Provide a return to investors
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Marketing Plan
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The Marketing Mix Products and Services Price Promotion Location
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Products and Services Product - Calves Service - Contracting
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Producer Comments
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Pricing Policy $1.75/cow-calf/day $1.50/cow/day $1.75/bull/day
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Promotion Meetings (Producers/Investors) Newspaper
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Location
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Competitor Analysis Product - Other cow-calf producers Service - Other contracting companies
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Target Market Geographic Demographic
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Production and Operations Plan
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Start up Costs Cattle purchase$2,360,000 Building/Land$59,000 Commercial Equip.$92,193 Office Equip.$11,353 Initial Shipping Cost$10,480 Total$2,533,026
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Operations Stock selection Importance of record keeping Quality control program Capacity limits
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Human Resources Plan
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Organizational Structure Board of Directors 5 Directors Lawyer, Manager, Investor, Veterinarian, Producer Manager Vet AssistantAccountant Secretary
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Triple C Employees Benefits Training programs
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Financial Plan
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Financing Budget Assumptions Sources of funding Type ‘A’ shares- $1.00/share $1,950,000 of equity required
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Critical Success Variables Level of importance: Critical=1 Selling price of calves1 Contracting costs1
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Revenue Calves $1,282,050 Culled Bulls$26,250 Culled Cows$311,520 Total$1,619,445
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Break Even Analysis
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Summary of Financial Results
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Conclusion Infeasible due to: high cattle prices high production costs standard contracting costs are too high cash tied up in inventory
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Recommendations Start with lower cattle inventory Build facilities to produce our own cattle, thereby eliminating contracting costs
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Questions or Comments
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