1. Novom marketing October, 2005 The Future of Marketing Communications Charlotte Novom Novom Marketing 8033 Sunset Blvd # 863 Hollywood, CA 90046 323.882.8333

2. 2 Novom marketing Marketing Communications Our practice deals with marketing communications, primarily in the non-paid arena, i.e. editorial coverage in print, broadcast, electronic, and promotions. Unlike traditional advertising, marketing communications has several distinct advantages; unbiased third party endorsement; cost efficient; and it engenders leveraging and customization.

3. 3 Novom marketing Top 10 The following are our Top Ten Topics for the immediate future (1) Marcom Valuation - Measurement and Evaluation of Campaigns (2) Integration and Leveraging (3) Third-Party Testimonial (4) New Methods, such as Blogs (5) On-Line Press Rooms (6) Advertorial (7) Retention and ROI (8) Research (9) Customization (10) Interactive Passion

4. 4 Novom marketing Marcom Valuation Measurement and Evaluation of a campaign ROI Advertising Equivalency Target Media Message Content Coverage Location Neighboring Real Estate Retention Sales PR Trak

5. 5 Novom marketing Integration and Leveraging Touching your audience in multiple media TV – website Print – website Print – TV Radio – website Private access to customers/events The Resort Channel

6. 6 Novom marketing Third-Party Testimonial Celebrity Endorsement Product Placement/Sponsorship Creating “word of mouth” www.tripadvisor.com

7. 7 Novom marketing New Methods Blogs; www.hotelchatter.comwww.hotelchatter.com Pods Satellite (XM radio, Sirius) RSS Streaming MMS

8. 8 Novom marketing On-Line Press Rooms Superior photography Video library Streaming video story telling

9. 9 Novom marketing Advertorial The Lines between Church and State are now blurred

10. 10 Novom marketing Retention and ROI The magic question!

11. 11 Novom marketing Customization Space Dogs Travel Video Library talks to you

12. 12 Novom marketing Research Competitior research; Lexis, Google alerts Profnet Media map PR Trak

13. 13 Novom marketing Interactive Passion Customers will tell you what’s good and bad about your product before even you will know. Tap the passion!

14. 14 Novom marketing Public Relations & Marketing Methods Promotions & Partnerships Key Messages Media Relations Resulting in Publicity Broadcast Features/ Segments Press Conferences Events & Activities Guidebook & Destination Oriented Publications

15. 15 Novom marketing Clip Gallery

16. 16 Novom marketing Clip Gallery

17. 17 Novom marketing

18. 18 Novom marketing KIA TV Commercial

19. 19 Novom marketing Duracell TV Commercial