1. The new Library website: where we are now and future developments Library Seminar, 13 th February 2008 Susan Eales, Jill Gravestock and Paul Hollins Electronic Services Development Team, Library

2. Agenda The Open University Library Open Library 2.0 project background Where we are now –the new site and mobile version Future developments –Library one-stop search –Enhancement projects Questions

3. About OU Library Services 93 staff based in Walton Hall Available to anyone who can come to the building Host Library Seminars and other events No document delivery or postal loans to students Website is THE Library for our students –Digital library –links with other libraries

4. Projects at the OU Library Strategic Services Development Group Manages most Library projects –Digilab [http://digilab.open.ac.uk] –Information literacy skills course TU120 –Open Library 2.0

5. Projects at the OU Library (cont’d…) Also involved in University projects Enterprise Content Management System OU VLE (Moodle) –Integration of Learning Resources –Federated Search and external projects –JISC funded PROWE project [www.prowe.ac.uk] –European EMove project

6. Open Library 2.0 Project History Extensive user consultation in 2004 and 2005 –easier navigation –easier access to online journals –task orientated –jargon free –subject-based search option –personalisation –Database-driven website Literature review in 2006

7. Open Library 2.0 Project History (Cont’d…) “The user is not broken”, by K. G. Schneider Brainstorming workshop for Library staff Lorcan Dempsey presentation in Edinburgh, 2006 –“Synthesise, specialise, mobilise” Systems thinking workshop for main university stakeholders –VLE Director –Central computing services –Intranet development Project Manager

8. Open Library 2.0 Phase 1 Redesigning existing library website – Reusing existing CMS and website framework – Content redevelopment – 90% reduction in pages – Writing for the web workshops and guidelines – Database development – Better workflow process for updating – Editorial Group to maintain site integrity Implementing SFX for ejournals management

9. Open Library 2.0 Phase 1 (cont’d…) Some Web 2.0 services –RSS feeds –SFX in Google Scholar –Library catalogue search in iGoogle –Library 2.0 toolbox –Wiki-type approach to updating the site –Mobile version

10. Stumbling Blocks New business case required Limitations of catalogue OU single access management system prevents personalisation Take over of Endeavour by Ex Libris –Migration from LinkfinderPlus to SFX opportunity

11. The Brand OU Brand Values – Open to people, open to place, open to method, open to ideas “Personal information shopper” The transactional model – find, pick, order, pay The “Wow factor”

12. Who are we like?

13. From the outside in Seeing ourselves as others see us

14. Early concepts

15. The launch version

16. Website demo

17. Some Usage Data Absolute unique visitors – 3306 per day (Feb average) Loyalty – 59% returnees Average page views per visit – 4.33 Bounce rate Length of visit Depth of visit Hits per query…

18. hitsquerieshits per query Oct (est. based on Google Analytics) 403540423954 Nov (actual based on Google Analytics) 3333763251026 Dec (actual based on Google Analytics) 2322492131090 Jan (actual based on Google Analytics) 433,1443351293

19. Mobile Open Library 2.0 Phase 1 – Auto Detect and Reformat (ADR) implementation and partnership with Athabasca University – Redesign the interface for mobiles – Customised search engine – more than 600 page hits since we launched in October 2007 – Other departments in OU are interested in collaborating

20. What are mobile users doing with the website? Most viewed pages Home page (580 page hits) Search (309 page hits) Collections (126 page hits) Library info (98 page hits) Research (77 page hits)

21. Coming soon… Library one-stop search…

22. Future enhancements To July 08 and beyond (hopefully) Separated into 4 sub projects…

23. Personalisation (Anne Gambles) Customisation of homepage and services page Search –Implementing website search for dynamic pages –Benchmarking Improvements to ‘Libraries Near You’ service Workshops for requirements gathering for “My Research Library” Work towards personalisation in collaboration with Central Computing Services

24. Rich Media “meet the librarian” “resource of the month” Library seminars proof of concept (podcasts and videos on website) Infrastructure requirements User requirements Recommendations for future sustainable activity

25. Mobiles Improve the content – one version fits all Conduct user requirements analysis Implement personalisation - users choose what services they want Web 2.0 oriented services: users interacting with the systems by adding reviews, tags and comments SMS based services – e.g. text ISBN to find out if a book exists in OU Library

26. Web Services Service quality version of OU Library in Amazon prototype Additions to Library 2.0 toolbox Library seminars proof of concept (reviews and tagging) Web services enabling for other sub-project outputs

27. Web Services (cont’d…) LibraryThing [http://www.librarything.com/] Literature review, scoping and feasibility study into –Web services from website –Web services from Library catalogue Feed into LMS review as part of systems strategy

28. References Schneider, K G.The User is not Broken: A Meme Masquerading as a Manifesto. in http://freerangelibrarian.com/2006/06/03/the-user-is- not-broken-a-meme-masquerading-as-a-manifesto/. Accessed 18th June 2006. http://freerangelibrarian.com/2006/06/03/the-user-is- not-broken-a-meme-masquerading-as-a-manifesto/ The changing digital library landscape: trends in the world of Web 2.0 EDINA 10th Anniversary, University of Edinburgh (Scotland), 3 July 2006.The changing digital library landscape: trends in the world of Web 2.0 EDINA 10th Anniversary LibraryThing http://www.librarything.com/http://www.librarything.com/

29. Thank you. Questions? S.m.eales@open.ac.uk http://library.open.ac.uk/