1. Eyeblaster Creative Presentation

2.  Company and Solutions  The Creative Opportunity  Video Best Practices  Eyeblaster Analytics  Services

3. Global Digital Marketing Solutions Superior Technology & Expert Service Spanning 15 Countries  Digital ad serving and campaign management since 1999  Recognized rich media and video leader  Offices in all key digital markets providing 24/7/365 coverage

4. Eyeblaster: A Winning Provider Eliminating Challenges Today & Paving New Roads for Tomorrow  Built on the Foundations of Rich media Success to delivery tomorrow’s needs  Provides a integrated solution to all needs, that is fully loaded with time and cost efficiencies  A true global leader, present in all key markets  First to market with integrated emerging media in-games  An innovative partner to an entire non-technical industry

5. Eyeblaster Ad Server Eyeblaster Rich Media Eyeblaster Video Eyeblaster Search Eyeblaster In Game Future / 3 rd Party Eyeblaster Ad Campaign Manager Planning & Buying Trafficking & Workflow Tracking & Optimization Delivery Data & Analytics Eyeblaster Advertising Campaign Manager (ACM) Direct Access Eyeblaster Services Training & Certification Creative Management

6.  Engagement – All Rich Media & Video formats supplemented by a range of interactive features  Scale and Time saving – Eyeblaster interface built into flash that reduces Ad production time and eliminated knowledge barriers  Accountability – Our Engagement and Interaction reporting is the industry’s only solution for reliable reporting on ad engagement at unique user level  Best practices & Knowledge – Eyeblaster Account Management team will provide you with Rich Media & Video best practices, customized reporting and benchmark data for Planning and analysis of campaigns  Services – Full Creative and Full Production Services available to enable scale and eliminate knowledge barriers ACM Rich Media & Video Creative Key benefits

7. The Creative Opportunity

8. [index] From This… (Pull)  Most online advertising uses banners to point at a destination website  So why does the ‘Pull’ not always bring results?  Only one measure of success i.e. Yes or No - Click thru  Industry average CTR is below 0.3%  Clicks are not qualified  Small file sizes and pixel sizes compromise the online message  Users are focused on online goals and don’t want to be side tracked Trying to attract the user to your website

9. [index] …To This (Push)  Eyeblaster brings the website into the banner, reaching 100% of users  Interaction rates show at least 300% uplift on click-thru’s  Average duration over 1 minute*  Polite & progressive downloading enhances user experience  Benefit from unlimited file size available on Demand  Customised tracking and reporting  Costs can be combined with website development Delivering content to the user, exactly where they are *Source: Campaign data for Sony Ericsson P910

10. [index] Rich Media – Driving conversations with consumers Engaging and Rich content to ‘compete’ successfully for user attention Viral mechanism Voting, user participation Before & AfterBiosUnique content  Serving the content in user-initiated layers allows a rich brand experience as well as the means to measure those interactions in multiple ways

11. The Formats

12. [index] Rich Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Polite  Initial ad creative displayed whilst page loads, then unlimited file size can be served  Can be used for Std Banner upgrade Xerox Expandable  Multiple panels and/or floating ads launch from banner via click, mouse- over or auto-initiation Adam Corolla Push-down  User or auto-initiated push down banner  ‘Slides’ publisher content aside rather than covering it Coldplay

13. [index] Out of Banner Formats Floating A Showcase of Creative Uses of Eyeblaster Formats  Ads display on transparent layer over page  Works within dimensions specified by sites John Lewis Full Page Overlay  Ads display on transparent layer over page  Can cover entire content within a web browser Nike Floating to Expandable  Floating ad to banner  Banner can include additional multiple expandable panels Audi A3

14. The Features

15. [index] Volvo XC90Seat LeonLynx Creative Features Page wipes Encouraging user interaction through compelling creative ideas  A series of animated effects in response to user interaction Fold-out  Users control the pace of the message being revealed Synchronised  Multiple ad units seamlessly interact across a page  Works like a page ‘mask’

16. [index] Interactive Functionality Behavioural Encouraging user interactivity beyond mere click-thru  User interactions determine what ad is shown next  Unlimited creative ‘paths’ Levi’s Dynamic Data  Live data fed into the ad  Updateable ad content  Optional personalisation Weather Channel Polling  Users respond to question/s in the ad  Aggregated results displayed to the user in real time NRL

17. [index] Video Ad Formats Eyeblaster supports video content in all formats  Video served within fixed size ad unit  Can ‘tease’ by looping few frames until user interacts Video Strip  Strip of video plays in banner space  Rollover reveals complete video in full size with audio Louis Vuitton Full Screen  High impact full-page media player  Optional control buttons Constantine Video Banner Honda Civic

18. [index] Adidas Video Functionality Multi-stream Pushing the capabilities of video content beyond streaming  Push multiple media streams into ad unit  One video can trigger another via synchronisation WOTW Hot-spotting  Interactive layer plays on a timeline over the video  Additional content can be navigated within the video Mazda Interactive  Video segments are delivered in response to user interaction  User controls the experience

19. [index] The Future : Website = mini site = Ad ?

20. Video Best Practices

21. IAB UAP sizes were not created for Video! Video Strip circumvents Size and Audio limitations Kingdom of Heaven  Maximized value from the leaderboard placement  Resolved Audio conflict  Didn’t compromise quality Results: TV quality with little compromise

22. Using TV ads more creatively TV ads online need to take advantage of the ‘interactivity’ of the medium Adidas  Wanted to use TV ad in an engaging way  Cut ad into 8 clips  User could ‘remix’ the ad and send to a pal  Engaged the audience in the brand on a deeper level Result:Interaction rate was 50%

23. Purpose shot video Video created specifically for online use or new video used from TV shoot Virgin  Created for the launch of Virgin Casino  Delivers the message with video, interaction and humour Result: High interaction and click through rates. Most ‘talked about’ gaming launch for a long time!

24.  Interactivity that fits with your brand Engage the viewer to deepen the connection with the brand  Content relevancy Video should complement, not distract from the message. Be relevant to the viewers  High Quality is a must Rushing / lack of planning / no creative training….means low quality video quality and will result in Negative impact on brand / movie. Ensure video is encoded to highest level  Widest reach Make sure the video is served to multiple player formats: Flash 7/8 and WMP different bandwidths: Low/Medium/High.  Site Specs Consult with Eyeblaster in Publisher specs before the design phase Video Best Practices - Summary

25. In-Game Advertising

26. Source: eMarketer, April 2006 (Yankee Group 3/2006) In-Game Advertising Strength Spending Will Reach $733 Million By 2010 US In-Game Advertising Revenues, 2004-2010 (in millions) A “new medium” that is exhibiting rapid growth

27. In-Game Advertising eb.ingames - dynamic & engaging 1 Intro message In game reminder 2 Branded playing space 3 Between level pre-roll Launched with 12 GameHouse titles in July and expanding to 50 games 15 & 30-second commercials shown between levels w/ one ad every 10 minutes max Full Screen Video & Clickable In Game Reminder Users are granted an additional 30-min of demo time or free forever game in exchange for ads Sponsorship opportunities with dynamic logo placement

28. In-game ad solutions for marketers and game developers In Browser; Dynamic Pre-Roll In Game; Dynamic Video

29. In Game Streaming Video Advertisers Early Adopters AdvertiserComplete video play rateCTR Honda77%19% Rachel Ray80%15.1% Fox (Prison Break)70%27.15% Pfizer79.8%14.6% Progressive73%21% Lower My Bills80%14.6%

30. Gaming: Paving Roads Via New Digital Channels New Roads

31. Eyeblaster Analytics

32. Best Practices for Interaction/Engagement measurement

33. Automatic interactions Automatic and Negative Interactions Is This What You Want to Measure? These interactions are often included in interaction rates. Negative interactions Expands when banner loads Video plays when banner loads

34. Automatic and Negative Interactions Affect Rates Automotive Category Source: Eyeblaster Internal Data, 1/07 85% increase

35. Automatic and Negative Interactions Affect Rates Consumer Packaged Goods Source: Eyeblaster Internal Data, 1/07 422% increase

36. Expandable Banners Unique Expansions Vs. Unique Expanders  Entertainment brand  15MM Impressions, 6.9MM Unique impressions  Ad Unique Expansions (The amount of impressions with at least one expansion) : 765K  Ad unique Expanders : 548K Mouse over expansions, especially on Top page placements, can skew expansion and interaction rates

37. Nissan : QashQai Driving Interest by Racing Around Cities  Games lasted average of 90 seconds  0.9% of gamers clicked to play again

38.  Consumer Engagement, measured accurately! – Using the Industry’s only Unique engagement reports, determine the true size of the audience engaged. Measure Unique Video Plays, Unique Expansions and more  Flexible campaign Analysis means – choose between Real-Time reports, Overview reports and Desktop based pre-formatted reports.  Benchmark data – Available by Vertical, Format and Feature  Determine the effect of Frequency and Audience overlap on your campaign Performance Video & Rich Media reporting Best of breed analytics for Media and Creative Clients

39. Eyeblaster’s eb.services Making Interactive Easier Than Ever

40. People. Knowledge. Access. Eyeblaster’s eb.services help break down the barriers to launching rich media campaigns - delivering help when you need, for all you need  24/7 global access  Complete service solutions

41. Designed to alleviate challenges - from the simple to the complex - Eyeblaster service solutions make rich media campaigns easy Service Solutions That Work Helping Synchronize Concepts, Plans, Creative and Media Client Services and Support Media Services Creative Services Full Production Services

42. Expert help is never hard to find. Eyeblaster provides the guidance that makes its world-leading Platform easy to use.  Full Campaign ManagementFull Campaign Management  Account managers on call  On site training  Webinars  Eyeblaster Universities Client Services and Support: Eyeblaster 101 Industry Expertise. Best Practices

43. Eyeblaster Campaign Launch Process Media Planning & Buying, Creative Design and Production Eyeblaster Campaign Production & QA Publisher QA Process X Days Campaign kick off Creative Spec and Design analysis Designer Training Tracking and Reporting requirements definition Creative Asset produced Master Ads built in the Eyeblaster System from Eyeblaster Compatible assets Media Plan inserted into the Eyeblaster system Full Ad QA Ads copied to Flights/Placements 3rd Party tracking tags and Brand survey tags implemented in the EB system Ads submitted to Publishers Custom interaction defined Publisher approval process Creative amendment as response to possible creative rejections from publishers 3-5 working days (depending on publisher) -5-4-3-2 3 working days -8-7-6 Campaign sheets submitted to Eyeblaster Eyeblaster IO sign-off Collaborative TaskEyeblaster Performed TasksCreative Agency Performed TasksMedia Agency performed Tasks Legend Flight Live