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_ Incoming Tourism in the Czech Republic 10.10.2015 Jan Otava.

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Presentation on theme: "_ Incoming Tourism in the Czech Republic 10.10.2015 Jan Otava."— Presentation transcript:

1 _ Incoming Tourism in the Czech Republic 10.10.2015 Jan Otava

2 What do people think about the Czech Republic? 10.10.20152

3 Most common associations: 10.10.20153 (Most european markets.)

4 Most common associations: 10.10.20154 (Russian market.)

5 _ …and what do figures say? 10.10.20155

6 Foreign tourist arrivals in the Czech Rep. 10.10.20156

7 Foreign tourist arrivals in the Czech Rep. 10.10.20157 The number of foreign tourists visiting Prague is countinuously growing. However, the number of foreign toursits visiting other regions does not change a lot. Why ?

8 _ Where are they from? 10.10.20158

9 Foreign tourist arrivals 10.10.20159

10 Foreign tourist arrivals in the Czech Republic 10.10.201510

11 Foreign tourist arrivals in the Czech Republic 10.10.201511

12 10.10.201512

13 _ What do they like? 10.10.201513

14 Most common activities of foreign tourists 10.10.201514 city tourism (70 %) sightseeing (60 %) relaxation (34 %) countryside, nature (31 %) social life, clubbing (30 %) hiking (29 %) (Multiple responses avalible.)

15 _ What does it mean for the economy? 10.10.201515

16 Travel and Tourism means: 10.10.201516 2,9 per cent of GDP 262 thousand employed people 5,4 percent of total employment 13,6 million tourists in collective acommodation (7,2 foreign) 39,6 million overnights in collective acommodation (20,5 foreign) (Indicators of direct impact according to WTTC.)

17 _ _ ČCCR – CzechTourism Vinohradská 46, 120 41 Praha 2 tel. +420 221 580 111 otava@czechtourism.cz www.czechtourism.cz Jan Otava Marketing Research Department

18 www.czechtourism.cz


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