2. Educational Background Rowan University : BS in Mathematics with a concentration in Applied Math, Statistics and Operations Research Villanova University MS candidate in Applied Statistics – 6 core classes – 4 Electives – Need to pass a comprehensive exam to graduate – Offer assistantships for the Masters Program – A lot of emphasis on Pharma – Highest Degree is Master : limited selection of classes – Great teachers

3. Work Background Before Urban Telamerica Media | Business Analyst – Conduct ad hoc research projects requested by management. – Write queries in SQL Server to obtain relevant data to analyze and assist managers in making decisions. – Develop methods of analyzing data sets such as trend analysis of cable subscribers and monthly impression totals. – AKA A lot of excel reporting and Macro coding My thoughts on working full time and going to school full time … – It’s hard – Prepare to give up your social life for a year or 2 – It feels nice to get paid instead of incurring loans – Get experience at the same time – Regrets????..... Maybe…

4. URBN Inc.

5. Urban Outfitters Campus

6. Benefits of working at Urban

7. Roles and Responsibilities of a Marketing Researcher Working with multiple departments on different research projects Weekly reports Creating Dashboards for multiple marketing departments It’s always a different and not mundane Update and recalibrate existing models DATA CLEANING/ scrubbing / hygiene

8. Examples of Projects Testing the Effectiveness of the different types of on campus events Create a forecasting model for online sales and sessions Create a metric or score to determine when we should stop e- mailing customers Paid Search Optimization (which Terms have the bigger ROI) Determine how many people to have on schedule at call centers Customer scoring Analysis of Social Media Effects

9. Suggestions Time Series And Forecasting Operations Research Experimental Designs Data Mining Programming Background SQL knowledge Bring class projects to your interview Don’t do all your statistics projects on sports!! Search for jobs with a Statistics department or hiring statisticians

10. Questions….?