1. DONALD AURA, MAYRA GONZALEZ, KIMBERLY KHIEU, RYAN NAZARIAN, JOE TENUTA, WEIREN XI MARKET ANALYSIS FOR HSG, INC.

2. AGENDA HSG, Inc. HistorySituation AnalysisMarketing Product Focus and Goal SettingMarketing MixImplementation PlanConclusion Presenter: Ryan N. 12/9/20132

3. HSG, INC. HISTORY Founded in 1980 by Hector S. Garcia 2 locations: LA and OC Industry leader in safety $10 million liability insurance policy First to own a Scaffold, Inspection, and Testing (S.I.T.) License Presenter: Mayra G. 12/9/20133

4. SITUATION ANALYSIS 12/9/20134 Presenter: Mayra G.

5. CUSTOMER ANALYSIS Services provided: Window Cleaning Demineralization High Pressure Cleaning Caulking and Water Proofing Metal Restoration Scratch-Off and Bird Busters Specializes: High Rise Buildings 12/9/20135 Presenter: Mayra G.

6. INDUSTRY ANALYSIS MPM Building Services, Inc. Aggressive pricing Strong online presentation DMS Facility Services Large and private owned Six Sigma certification South Shore Building Services Quality service at low price Low barriers of entryHighly competitive 12/9/20136 Presenter: Kimberly K.

7. SWOT 12/9/20137 Presenter: Kimberly K.

8. MARKET-PRODUCT FOCUS AND GOAL SETTING 12/9/20138 Presenter: Ryan N.

9. MARKET SEGMENTATION Clients: Property owners and managersSegment the market Size of the property Geographic location. Choose concentrated marketing 12/9/20139 Presenter: Ryan N.

10. TARGET MARKET Clients who Are not price sensitive Have larger budget to accommodate pricing Value quality and safety over price 12/9/201310 Presenter: Ryan N.

11. MARKET PRODUCT GRID Highlights key customer segments HSG primary market is large commercial buildings 12/9/201311 Presenter: Weiren X.

12. POSITIONING STRATEGY Sells image restoration to make others be viewed in the highest esteem To be known in the industry as “first-in class” for service quality and professionalism Increase the usage of social media outlets Distinguish itself from the rest. 12/9/201312 Presenter: Weiren X.

13. MARKET AND PRODUCT GOALS Phase One: (6-12 months) Reinforcing current market Phase Two: (6-24 months) Rebranding Phase Three: (24-36 months) Market Expansion Goal: Increase sales and expand into new markets 12/9/201313 Presenter: Weiren X.

14. MARKETING MIX 12/9/201314 Presenter: Donald A.

15. PRODUCT Already has great reputation Rebranding Emphasize eco-friendly services Website interactivity and enhancements 12/9/201315 Presenter: Donald A.

16. SAMPLES 12/9/201316 Presenter: Donald A.

17. CHANNELS OF DISTRIBUTION Direct marketing strategy Builds customer loyalty Stronger relationships Extensive negotiations Building Owners and Managers Association (BOMA) Build awareness 12/9/201317 Presenter: Donald A.

18. INTEGRATED MARKETING COMMUNICATIONS Advertising Sales promotions Personal selling Public relations Direct marketing Social Media Sponsorship 12/9/201318 Presenter: Joe T.

19. INTEGRATED MARKETING COMMUNICATIONS Advertising To owners and property managers Specific magazines Personal Selling / Direct Marketing Increase salesforce Incentives for new clients Public Relations Community outreach 12/9/201319 Presenter: Joe T.

20. IMPLEMENTATION PLAN 12/9/201320 Presenter: Joe T.

21. IMPLEMENTATION PLAN Encompassment (2014) Refine knowledge of markets through research 3 rd party consulting/research agency Develop and launch new website Establishment (2015) Rebranding efforts Develop salesforce Expansion Market growth and expansion 3 stages over 5 years (2014 – 2018) 12/9/201321 Presenter: Joe T.

22. 12/9/201322 CONCLUSION Presenter: Ryan N.

23. 12/9/201323 QUESTIONS?

24. 12/9/201324 POCKET SLIDES

25. INDUSTRY STRUCTURE MAP: FIRM NUMBER AND SALES 12/9/201325

26. INDUSTRY STRUCTURE MAP: EMPLOYMENT AND SALES 12/9/201326

27. CUSTOMER DISTRIBUTION 12/9/201327

28. POSITIONING MAP 12/9/201328

29. DIVERSIFICATION GRID 12/9/201329

30. BREAKEVEN ANALYSIS 12/9/201330

31. IMPLEMENTATION SCHEDULE 12/9/201331 StageDateTask 1 Stage 15/1/14Additional research on markets, expansion, etc 2 10/30/14Website rollout, rebranding development 3 12/31/14Stage 1 Completed 4 Stage 21/1/15Rebranding rollout 5 3/31/15Increasing salesforce, training, development 6 12/31/15Stage 2 Completed 7 Stage 31/1/16Market expansion 8 12/31/18Stage 3 Completed / Continued expansion