1. Consultative Communications Initiatives on Strategic Technology Management in Vertical Markets Thought Leadership-based Demand Generation Lane F. Cooper Editorial Director and Founder 415 646 6592 Carl J. Cooper Director of Industry Relations 239 206 4524

2. Copyright 2011 All Rights Reserved for BizTechReports.Com 2 Who is BizTechReports?  Independent Reporting Agency for the community of interest concerned with the role current and emerging technologies play in business and daily life.  Consultative Content for organizations pursuing thought leadership-based demand generation initiatives.  BizTechReports explore the role that products and services play in the overall economy or in specific market segments.

3. Copyright 2011 All Rights Reserved for BizTechReports.Com 3 Mission:  Contribute to the Body of Knowledge and put technologies into business contexts that government decision-makers can appreciate  Position sponsoring partner executives as thought leaders in the industry  Capture prospects while government technologists and managers look for products or services during their research process  Create a community of qualified registrants

4. Copyright 2011, All Rights Reserved for BizTechReports.com 4 Anatomy of a Consultative Communications Initiative Phase I Consultative Context Creation Phase I Consultative Context Creation Phase II Consultative Syndication & Distribution Phase II Consultative Syndication & Distribution Phase III Consultative Community Development Phase III Consultative Community Development Phase IV Consultative Round Tables Phase IV Consultative Round Tables  End-user Based Surveys of Government Decision- makers  In-depth Interviews with Industry Observers  Press Releases Announcing Findings  Targeted Syndication  Search Engine Optimization  MicroSites  Survey Results  Webinars  Case Studies  Multimedia Platform  Membership- Based  Live Events  Membership Attended  High Touch  High Quality Feedback

5. Copyright 2011, All Rights Reserved for BizTechReports.Com 5 Sponsors Benefits Include:  Setting the research and editorial agenda for key deliverables (white papers, case studies, webcasts, podcasts, live events.)  Having executives quoted in white papers, and research reports as insightful industry observers.  Submitting case study candidates that will be written and published by BizTechReports’ editorial staff.  Participating in webcasts produced, distributed and moderated by BizTechReports.  Access to registration lists as decision-makers sign up to download white papers, case studies or participate in our online/live executive events