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Measuring Performance in a Commercial Enterprise Ken Smith Senior Vice President September 12, 2006
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Fluor Corporation’s Legacy u Founded more than 100 years ago u Executed more than 10,000 projects worldwide u Consistently ranked among the “Top 3” on ENR magazine’s “Design-Build Firms” and “The Top 400 Contractors” lists u One of the world’s safest contractors u Maintains a global presence: Fluor is one of the world’s largest, publicly owned engineering, procurement, construction, and maintenance companies. - Asia, 55 years - Africa, 41 years - Australia, 37 years - Europe, 59 years - Middle East, 59 years - South America, 61 years Corporate Headquarters – Irvine, Texas
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Fluor Industries and Clients
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Worldwide Projects Petrochemicals Downstream Government Fernald Environmental Restoration Phillips S Zorb Texas EQUATE Project Kuwait City, Kuwait Kodak Xiamen, China Chemicals Copper Smelter Queensland, Australia Mining Infrastructure London Underground Ltd. Government Hanford Management Contract
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Business Group Common Functions u Safety performance and Zero Incidents SM culture u Operating System Requirements –Drives commonality across all operations globally u Project management u Engineering u Financial metrics and performance measurement u Human Resources –Global management focus u Centralized corporate approach: –Strategic planning –Business Risk Management Framework (BRMF) –Legal –Finance / cash management / SEC reporting –Public relations / government relations –Security / IR / ESH –Board of Directors / stakeholders
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Safety Performance u Operating in 60 countries worldwide; 40,000-employee diverse workforce (with language, educational and cultural differences) u Managing and monitoring 270 million of safe work hours in 2005 u Best in class performance –Management commitment to annual performance improvement u Fluor’s culture drives –Focus on precursors to prevent significant injuries/incidents –Continuous improvement –Rigorous reporting –Incident investigation and lessons learned u Senior management expectations are Zero Incidents and safety excellence
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Safety – Lost Workday Case Rate
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Safety – Recordable Incident Rate
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Commercial Background u 25 years in the EPCM industry u Experience includes three EPCM firms’ cultures to draw upon u Understand the unique differences in Commercial vs. Government client organizations u Recent 3-year President of Fluor’s Manufacturing & Life Sciences group u Commercial Industry differentiators –Commercial industry specialization & market niches –Global sales & execution platform –Flexible procurement requirements –Variety of commercial / contract structures –Individual / flexible client drivers –Business unit autonomy & internal decision making –Flexible Industrial Relations / partnerships with Labor
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Personal Operating Philosophy u Focus on safety u Clear roles, responsibility, authority and accountability u Customers want to know three things: –How smart? –How much? –How long? u We owe our client to be the lowest cost producer for a given scope u Cradle-to-Grave project execution –Comprehensive risk management –Baseline Centric approach u Human capital management u Financial performance “Bringing certainty to Technology Application, Cost and Schedule”
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Baseline Centric SM Approach COST MODEL Basis of Estimate Clarifications Allowances FOCUS SM CDR PURCHASING Scope Reviews Buy Sheet Tracking Bid Pkg. Cost Distribution SCHEDULING Quantities Craft Equipment / Material COST CONTROL Changes ROM Estimates GENERAL CONDITIONS Staffing Reimbursables BASELINE
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Baseline Centric Tools u Function –FOCUS sm process –Business Risk Management Framework u Cost –Detail quantity-based control estimates –Prolog tm and MaterialManager sm for procurement –FDCost and ProfiTool sm for cost control –FDAS / SAP for accounting –Cost Summary Report for financial performance u Schedule –Primavera tm –EZTrak –MileMarker
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Baseline Centric Deliverables Establish “A line in the sand early” u Accurate estimate –Detailed quantity takeoffs –Qualifications and clarifications –Allowances and exclusions u FOCUS sm sessions u Constructability reviews / alternative solutions u Value engineering u Manpower scheduling u Business Risk Management Framework u Snapshots during conceptual engineering; change management during detail design
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Baseline Centric Flowchart
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u Safety –Monitor traditional safety trends –Application of Fluor’s safety alert system –Client feedback u Client satisfaction –Percentage of repeat business –Extensive client review process u Cradle-to-Grave project execution –Earned value management system –Independent project management review teams u Human capital –Turnover / retention u Financial performance –Margins: as sold vs. actual performance –Publicly traded company – stock price Performance Measurement Approaches
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Closing Thoughts u Challenge to provide commercial practices in the Government sector u Project execution success is driven by upfront planning and establishing an accurate Baseline u Managing people – We cannot lose sight of protecting the safety of our individual employees If we take care of clients, execute projects effectively, protect our employees, then we’ll achieve financial success
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