1. Comparison of the news release systems in China and UK: strengths and weakness

2. ＊ The news release system includes laws, rules and regulations. ＊ There a great number of related laws. Such as ： 《 Freedom of information act 》 《 Defamation law 》 《 Guarding State Secrets 》.

3. Ⅰ. The News Release System of UK

4. 1. Background  UK is one of countries who established the governmental news release system early.

5. 2. Some principles ＊ truth ＊ timeliness ＊ security ＊ ready

6. 3. Response to Sudden Events  Once emergency happen, the most important thing isn’t event itself but how to respond properly.  The media can play an important role in calming the public down and keeping the society in stability.

7. 4. Application of New Media  With the appearance of new technology, the new media developed rapidly.  Dealing with new media in a transparent and open manner, instead of trying to control and manipulate.

8. Ⅱ. Present Status of Chinese News Release System

9. The news release system of China has been developed for over 30 years. It has achieved some development, however it has some shortcomings. Qian Qichen

10. 1. The basic concept  the traditional culture → all-round government  aren’t familiar with the media → don’t know how to deal with them

11. 2. Main defects  limitation of contents  shortage of system strategy  shortage of effective interaction

12. Ⅲ. Analysis of Two Events

13. 1. Guo Meimei Scandal

16. ＊ Timeliness ＊ Method ＊ Content ＊ Channel ＊ Attitude ＊ Focus

17. 2. PS Event

18. Huili County

19. ＊ release the truth and the original photo in the first time ＊ climb down and apologize frankly ＊ resolve it using a humorous way

22. ＊ Truth ＊ Timeliness ＊ Sincerity ＊ Humor

23. Thanks!