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Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!

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Presentation on theme: "Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!"— Presentation transcript:

1 Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!

2 Differentiation, Segmentation, and Target Marketing Demographic – (p132) Geographic Demographic Psychographic Behavioral Benefits Female 32 years old $95,000 yes!

3 Differentiation, Segmentation, and Target Marketing Psychographic (p136) Geographic Demographic Psychographic Behavioral Benefits I’m an average Joe!

4 Differentiation, Segmentation, and Target Marketing Behavioural – (p137) Geographic Demographic Psychographic Behavioural Benefits Buy me a drink?

5 Differentiation, Segmentation, and Target Marketing Benefits (p 137) Geographic Demographic Psychographic Behavioral Benefits Mr. and Mrs Smith! …welcome back

6 Differentiation, Segmentation, and Target Marketing Steps in Segmentation Segment the overall Market Select ”right” Target (s) Design (Position) Product

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