1. The Industry That Makes The Supply Chain Work The Industry That Makes The Supply Chain Work www.MHIA.org MHIA Annual Meetings Leveraging Your MHIA Web Presence September 9, 2008 9:30-10:30 am 3:00-4:00 pm The Phoenician Scottsdale, Arizona

2. Carol Miller, MHIA VP Marketing & Communications Joey Holt, MHIA Senior Manager of Information Systems Agenda What is a Member Microsite? How to Update Your Microsite Writing Guidelines to Enhance Your Search Results Examples of Members With Improved Web Traffic After Adding Microsite Content Leveraging Your MHIA Web Presence

3. A complimentary site for members on MHIA.org MHIA.org receives an average of 1,500 visits a day Member Directory is the most visited section of MHIA.org MHIA.org Member Microsite

4. Contact Information (address, phone, fax, email, website) Company Description Brands (list of product lines) Company Logo Product Photos (3) Industry Groups Media Library – (10MB of company literature such as images, PDFs, MS documents, podcasts, videos) Microsite Content

5. MHIA Primary Delegate can go to www.mhia.org/micrositewww.mhia.org/microsite Login with MHIA username and password Complete online form and upload photos and documents MHIA staff will review content and post live within 30 days Process for Updating Microsite

6. Media Library Images (gif, jpg) Documents (Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe PDF) Video (Windows Media Player, Apple QuickTime, Adobe Flash) 10 MB limit

7. Writing Guidelines Include relevant keywords – words and phrases that your customers would use – within your content. This will help ensure your microsite appears in search results from MHIA.org and search engines such as Google, Yahoo, MSN, etc.

8. Rfgen Software Wireless data collection software that offers fast and easy access to enterprise data, connecting to any ERP and ODBC database offering a flexible and customizable system. Ensures accurate and efficient warehouse and inventory management utilizing various deployment options such as handhelds, mobile computing, voice/hands free, and RFID portal management.

9. Keyword Stuffing Keyword stuffing refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in search results. Search engines will ban websites that practice keyword stuffing MHIA will not approve content that appears to be “stuffed” with keywords

10. Keyword Stuffing We have the best rates at Best Rates 4 People, Inc. Our best rates are in fact the best rates in the world. You'll agree our rates are the best.

11. Writing Guidelines Search engines and MHIA.org search use first 250 characters of company description in search results. Put the most important details of company description first, then the remaining information should follow in order of importance, with the least important at the bottom. End users may only read a portion of your company description. Get the message across as quickly and concisely as possible.

12. Writing Guidelines

13. Studies show that web users tend not to read full articles but rather short chunks of the page in search of what they need. End users may only read a portion of your company description. Get your message across as quickly and concisely as possible.

14. IKEY IKEY manufactures a full line of NEMA 4X-rated keyboards, pointing devices and flat panel displays. Featuring compact designs, ultra-rugged construction and backlit keys, IKEY products are ideal for hand-held and vehicle mount applications.

15. MHIA Content Rules No aspect of the content should be commercial in nature or specifically promote a particular company or product over another Content should NOT be negative with regard to competitors or any other company, their products or other equipment or technologies.

16. MHIA Content Rules There are MHIA members who have already used their microsite and media library to double or triple their exposure on MHIA.org and drive more traffic to their website Traffic Sources a)Search engines b)MHIA.org search c)RSS Feeds d)Industry Groups e)Referring sites

17. Company One 4/30 - 6/19 Page ViewsTime on PageSite Exit Rate microsite181:5650% 6/20 - 8/9 Page ViewsTime on PageSite Exit Rate microsite242:0462.40% library item 115N/A library item 28N/A library item 36N/A 53

18. Company Two 4/30 - 6/19 Page ViewsTime on PageSite Exit Rate microsite190:3653% 6/20 - 8/9 Page ViewsTime on PageSite Exit Rate microsite 153:0353.33% library item 1 13N/A library item 2 10N/A library item 3 7N/A 45

19. Company Three 5/21 - 6/30 Page ViewsTime on PageSite Exit Rate microsite282:114% 7/1 - 8/10 Page ViewsTime on PageSite Exit Rate microsite401:0442.50% library item 112N/A library item 210N/A 62

20. Company Four 6/9 - 7/9 Page ViewsTime on PageSite Exit Rate microsite391:0930.77% 7/10 - 8/9 Page ViewsTime on PageSite Exit Rate microsite 461:1059.52% library item 117N/A library item 213N/A library item 312N/A library item 411N/A library item 511N/A library item 68N/A library item 72N/A 120

21. Company Five 6/9 - 7/9 Page ViewsTime on PageSite Exit Rate microsite180:4750% 7/10 - 8/9 Page ViewsTime on PageSite Exit Rate microsite111:3454.55% library item 114N/A library item 212N/A library item 312N/A library item 49N/A library item 59N/A 67

22. Key Takeaways Logo, product photos, and concise, keyword-rich company description create more engaging user experience – user spends more time on microsite and is more likely to click on links to your website Adding items to media library can increase your exposure and page views - dramatically This is a free member benefit. Take advantage of it today.

23. To Learn More About MHIA Contact: Carol Miller, VP Marketing & Communications via phone at 704-676-1190/800-345-1815 via e-mail at cmiller@mhia.orgcmiller@mhia.org Joey Holt, Senior Manager of Information Systems via phone at 704-676-1190/800-345-1815 via e-mail at jholt@mhia.org jholt@mhia.org Or visit www.MHIA.orgwww.MHIA.org