1. Inbound Marketing: Ideas for getting found online through blogging, seo & social media Jonah Lopin VP Customer Success HubSpot

2. hi

3. Geek On Stage

4. Outbound Marketing A bit about me…

6. What’s HubSpot? Marketing software for SMBs Based in Cambridge (USA)

7. 100(ish) employees $17 $33 million funding Started June, 2006

8. Customers Growth What Downturn?

9. Outbound Marketing Enough about me. Let’s talk about you.

10. Who loves getting marketed to?

11. Outbound marketing is about pushing messages out.

12. 800-555-1234 Annoying Salesperson The problem

13. Inbound is about pulling people in.

14. Inbound Marketing: Get Found Inbound Marketing = getting found BlogSEOSocial Media

15. Outbound Marketing Make marketing about creativity not cash. vs.

16. 3X

17. As ye SEO, so shall ye reap.

18. Lessons from 1,694,367 websites.

19. Cracking The Google Genetic Code

21. Beware the PPC morphine drip.

22. Ranking Algorithm: f(n): Relevance + Authority

23. Keywords: Don’t pick a fight with a ninja. (Unless you’re a ninja)

24. A Web Page (or blog article) By Any Other Name… …may not rank as well

25. Page Title: ItsoSoft

26. Better.

27. Even better.

28. Fail.

29. To Rank Well, Get Powerful Links

30. Don’t forget the humans!

32. Building A Blog Following

33. Outbound Marketing Step 1: You have to actually start.

34. But Jonah, I don’t know what to write about

38. Write for your personas

39. Put your blog under a microscope

40. Blog Article Performance

41. 10 Wk 0Wk 1Wk 2Wk 3... 10 Wk 4Wk 5Wk 6 10... 10... 10... 10... 10... 10 203040506070

42. $x How much is a perpetuity $x... t = 0 t = 1 t = 2 worth

43. 10 Mo 0 10 Mo 1 10 Mo 2 10 Mo 3... How much is a blog article’s worth lifetime traffic

44. If articles are so valuable, should we hire someone to write them?

45. 45

46. 46 articles are not created equal

47. Craft content for the up-vote

48. Are you share-worthy? Rarely Shared Frequently Shared Product info Free trials Software documentation Salesy stuff New market data Educational content Humor/entertainment Controversy

49. Don’t be afraid to polarize

50. Example: Outbound marketing harms kittens.

51. Outbound Marketing Experiment with different types of content.

56. No one cares about your coin collection. (yet.)

57. a few other random tips

58. get your url right

59. make it easy to share

60. make it easy to subscribe

61. use rss headers & footers

62. make it easy to comment

63. help google help you

65. write infectious titles 8 Marketing Tips From An Olympic Gold Medalist 10 Leadership Lessons From Don Corleone 7 Signs You Should Run Screaming From An SEO Consultant

66. make it easy to measure

67. Social Media

68. vs.

69. The Phenomenon

70. Learning from Facebook Ads

71. Create a Fan Page & pipe in your blog. Use Status Updates & Links for new articles.

72. twitter: Even normal people use it now.

73. Over 5 million users graded

74. Outbound Marketing The basics: 1.Bio in Profile (76% fail) 2.Avatar 3.Background 4.Website Link (80% fail) 5.Location

75. How to get retweeted (and why it’s important)

76. ReTweets Use Longer Words

77. Asking For The ReTweet Works

78. Timing Is Everything

79. Dude, like is for losers with like jobs and budgets and crap.

81. Give your articles a push

83. a few closing thoughts

84. Building a kick-butt D. A. R. C.

85. Not having fun? You’re doing it wrong!

86. Be a marketing superhero. Find your super power.

87. Please send feedback: @jlopin jlopin@hubspot.com