1. S MALL F IRM SOLUTIONS : W EB M ARKETING By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer

2. I SSUES WITH FIRM ’ S WEBSITE Has not been updated in 2 years No compelling content No billing or pricing information No biographical information Basically recitation of written brochure

3. W HAT A BAD WEBSITE PROJECTS

4. W HAT A GOOD WEBSITE PROJECTS

5. S OLUTIONS Increase Google ranking Sign up for Google Places (and it is free!) Create an information rich website Increase content like biographical information or legal articles Think about search terms that people use to find law firms and use those in the text of website Add videos, photos, and links to make it more interactive and entertaining FAQ section Links to Social Media Websites (that we join)

6. S OLUTIONS CONTINUED E-mail address snatching To access content ask for name and e-mail before showing the content Incentivize newsletter sign-up by placing it on website E-mail out updates in the law and include a call to action

7. P RIORITIES, P RIORITIES, PRIORITIES Put content on the website Register for Google Places Hire an intern to manage website updating Newsletter and e-mail snatching

8. W HY SIGN ON ? ¾ of Americans will be on the Internet in 2012 78% of Internet users conduct product research online 57% of businesses have acquired a customer through their company blog/newsletter Technology is the difference between success and failure in today’s economy

9. Q UESTIONS ??