1. Springer and Patron Driven Acquisition San Diego, January, 2011 Syed Hasan

2. 2 Springer eBooks Springer’s PDA Pilot Springer eBook Business Model Summit

3. 3 Springer eBooks Springer's PDA Pilot Springer eBook Business Model Summit

4. 4 Springer is the largest STM book publisher (Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included) 3,959 3,408 2,459 1,260 1,274 1,201 1,566 779 327 Number of English-Language Titles Published in 2009

5. 5 Launched eBooks in 2006 Naval Research Lab LAB Corporate CAPES ICOLC Meeting Univ. of Tokyo LAB Europe ALA Chicago Bookfair FRA Univ. Toronto VALA LAB US LAB Asia UKSG; London Online Personal feedback of more then 200 librarians globally

6. 6 Springer eBook business models drivers Market and customer driven Ownership 1 2 Keep it simple 3 Adopt proven journal model Packages Pre-Paid business DRM-free

7. 7 Pricing model based on size and type of institution Size of institution Type of institution (Carnegie Classification) Price # researchers and/or students SchoolUniversityR&D Institute MP = Mid price level of an average size of university

8. 8 Springer and Patron Driven/Initiated Access/Acquisition Springer eBooks Springer’s PDA Pilot eBook Business Model Summit

9. 9 University of Utah “Patron-esque” Pilot Pre-payment deposited in early July Open up access to Complete 2005-2010 eBook Collection 2 price band agreed - current year (2010) & 2005-2009 Apply deposit toward ownership of collections after pilot Results Deposit exhausted in 1 month Complete collection price reached in 3.5 months Currently working on conversion to ownership

10. 10 Springer and Patron Driven/Initiated Access/Acquisition Springer eBooks Springer’s PDA Pilot eBook Pricing Summit

11. 11 Springer eBook Business Model Summit One day dedicated meeting Chicago – April Discussion to include PDA

12. 12 Thank You! Questions? Syed Hasan President, Sales Syed.Hasan@springer.com Ray Colon Dir. eProduct Management Ray.Colon@springer.com George Scotti Dir. Library Channel Marketing George.Scotti@springer.com