1. 1 Fact Book Q1 FY10

2. 2 Safe-Harbor Statement The company uses caution in considering its current trends and the earnings disclosed in this Fact Book. The restaurant industry is highly competitive, and trends and guidance are subject to numerous factors and influences, some of which are discussed in the cautionary language other than its periodic filings on Forms 10-K, 10-Q, and 8-K (and any amendments to those forms) filed with the Securities and Exchange Commission (“SEC). Except for specific historical information, many of the matters discussed in this document may express or imply projections of revenues or expenditures, plans and objectives for future operations, growth or initiatives, expected future economic performance, or the expected outcome or impact of pending or threatened litigation. These and similar statements regarding events or results that Cracker Barrel Old Country Store, Inc.. (the “Company”) expects will or may occur in the future, are forward-looking statements that involve risks, uncertainties and other factors which may cause actual results and performance of the Company to differ materially from those expressed or implied by those statements. All forward-looking information is provided pursuant to the safe harbor established under the Private Securities Litigation Reform Act of 1995 and should be evaluated in the context of these risks, uncertainties and other factors. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “trends,” “assumptions,” “target,” “guidance,” “outlook,” “opportunity”, “future,” “plans,” “goals,” “objectives,” “expectations,” “near-term,” “long-term,” “projection,” “may,” “will,” “would,” “could,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “potential,” “regular,” or “continue” (or the negative or other derivatives of each of these terms) or similar terminology. The Company believes the assumptions underlying these forward-looking statements are reasonable; however, any of the assumptions could be inaccurate, and therefore, actual results may differ materially from those projected in or implied by the forward-looking statements. Factors and risks that may result in actual results differing from this forward-looking information include, but are not limited to, those listed in Part I, Item 1A of the 2009 Annual Report on Form 10-K, as well as other factors including, without limitation, the factors described under “Critical Accounting Estimates” in that portion of the 2009 Annual Report that is incorporated by reference into Part II, Item 7 or, from time to time, in the Company’s filings with the SEC, press releases and other communications. Readers are cautioned not to place undue reliance on forward-looking statements made in this document, since the statements speak only as of the document’s date. The Company has no obligation, and does not intend, to publicly update or revise any of these forward-looking statements to reflect events or circumstances occurring after the date of this document or to reflect the occurrence of unanticipated events. Readers are advised, however, to consult any future public disclosures the Company may make on subjects related to those discussed in this document.

3. 3 Corporate Profile The principal activity of Cracker Barrel Old Country Store, Inc. (“Cracker Barrel,” “our,” and “we”) (Nasdaq: CBRL) is to operate and develop the Cracker Barrel Old Country Store® restaurant and retail concept. Cracker Barrel operates more than 590 Cracker Barrel Old Country Store restaurants and gift shops located in 41 states. The restaurants serve breakfast, lunch and dinner. The retail area offers a variety of decorative and functional items specializing in rocking chairs, gifts, toys, apparel and foods. The Cracker Barrel Brand In 1969, Cracker Barrel’s founder, Dan Evins, recognized the potential to offer interstate highway travelers quality food, service and value consistently and conveniently by focusing on a mission of “pleasing people.” The initial success of the concept drove continued expansion along the interstate system, and today Cracker Barrel has evolved into an indelible part of the automotive travel experience. It is now one of the leading and most highly differentiated restaurant chains in the United States. Cracker Barrel welcomes 7,000 people each week in each restaurant, serving meals for three day-parts and offering breakfast all day through its more than 590 stores. Each location also has one of our unique retail shops that generated in fiscal 2009 an average of more than $800,000 in retail sales, or $401 per square foot of retail selling space, driven primarily by the high level of restaurant guest traffic. Cracker Barrel is a recognized guest favorite, having been named “Best in Family Dining” by Restaurants and Institutions magazine’s “Choice in Chains” consumer survey for the 19th consecutive year. The Good Sam Club named Cracker Barrel “the Most RV Friendly Sit-Down Restaurant in America” for the 8th year in a row.

4. 4 Awards & Accolades Restaurants and Institutions “Choice in Chains” Best Family Dining Restaurant – 19 yearrs The Good Sam Club Welcome Mat Award for the Most RV-Friendly Sit Down Restaurant in America – 8 years

5. 5 Fun Facts 1.How many CDs have Cracker Barrel Old Country Store ® retail shops sold? 2.What is the best selling retail product? 3.How many miles of thin stick candy do we sell every year? 4.How many did we serve last year-- approximately? Bacon? 72 million slices 102 million slices 122 million slices Eggs? 111 million 151 million 181 million Chicken ‘N” Dumplins? 6 million 11 million 17 million 5.How many biscuits do we sell everyday? 6.How much pancake mix did we sell? 7.What percentage of our locations are on the interstate?

6. 6 Answers 1.Over 3 million CDs sold 2.Rockers— 140,000 in fiscal 2009 3.If laid end-to-end, the thin sticks would stretch 940 miles. 4.122 million slices of bacon; 151 million eggs, and 11 million orders of Chicken N’ Dumplins 5.Over 750,000 biscuits each day 6.We sold enough pancake mix to make 8.7 million pancakes—a stack 34 miles high. 7.85 percent of our locations are on the interstate

7. 7 Our Vision To be the best restaurant company in America Our Mission Pleasing People

8. 8 Our Familiar Brand Crosses the Nation with 593 Restaurants in 41 States = areas under development 31 5 1 3 22 27 30 22 28 11 9 7 4 17 4 10 30 16 21 4 13 11 5 8 4 2 6 2 2 1 35 50 59 42 4 1 1 1 1 1 As of Nov. 2, 2009

9. 9 Local 60% Travelers 40% We serve multi-generation families--Travelers and neighbors alike™ Source: 2008 Full Service Restaurant National Awareness & Usage Survey conducted by Marketing Workshop and 2008 Guest Loyalty Program conducted by Service Management Group Our mix of age groups Our mix of travelers and neighbors

10. 10 Breakfast Opportunities in all 3 day-parts Lunch Dinner $8.31 $8.59 $8.84 $8.94

11. 11 Power of the Brand Strong Performance in Challenging Environment Cracker Barrel vs. Knapp-Track™ Traffic * Quarterly Knapp-Track traffic figure is an approximation based on the 13-week average CBOCS Traffic K-T Traffic*

12. 12 Retail Sales

13. 13 Consolidated Financial Highlights- Continuing Operations $2,367 $2,191 $2,219 $2,352* $ in millions * Includes $46 million sales from 53 rd week Includes $0.14 per share from 53 rd week $2,385

14. 14 Consolidated Financial Highlights-- Continuing Operations Million shares $ in millions * Includes $4 million from 53 rd week

15. 15 Free Cash Flow* Free Cash Flow is a non-GAAP financial measure derived from indicated GAAP components found on Statement of Cash Flow Net cash provided by operating activities Cash used to purchase property and equipment Cash used for dividends Includes $94 million of cash used on Logan’s disposition & taxes/expenses for LYONs redemption

16. 16 Quarterly Results—FY2007

17. 17 Quarterly Results—FY2008

18. 18 Quarterly Results –FY2009

19. 19 Quarterly Results –FY2010

20. 20 Store size: 10,000 sq. ft on approximately 2.5 acres of land Seats per restaurant: 200 Average number of employees/store: 103 Average unit volume: $3.21 million Average weekly traffic: 7,000 Average check: $8.84, up 2.9% Meal mix – Breakfast—23% – Lunch--38% – Dinner—39% Commodity breakdown in FY09 – Dairy and Eggs14% – Beef12% – Poultry11 – Pork10 – Seafood 7 – Grain-based products 7 Leased vs owned: 399 locations owned, 67.5% % on-interstate vs off: 15.4% off-interstate – 85% off-interstate locations planned in FY10 Hourly turnover: <80% Restaurant Facts

21. 21 Size of retail –20.8% of sales –22% of square feet $401/sq. ft. Average unit volume: $.84 million Sales categories –Apparel: 20% –Food: 18% –Seasonal: 16% –Home: 16% –Toys: 13% 31% of customers purchase retail Second quarter highest retail sales due to Christmas holiday shopping Retail Facts

22. 22 Unit Growth Units

23. 23 Fiscal 2010 Outlook (As of November 24, 2009 Press Release) Comparable store restaurant sales growth: (0.5)% to 1.0% Comparable store retail sales growth: (2.0)% to 0% 7 new stores opened in FY10 Revenue growth: 0% to 2.0% Commodity cost inflation: (1-2)% –70% of products contracted through remainder of FY10 Depreciation: $60 to $62 million Operating margin: 6.2% to 6.5% compared with 6.0% in FY09 Net interest expense: $48 to $50 million Annual effective tax rate: 27.5% to 28.5% Diluted EPS: $3.05 to $3.30 Diluted shares: 23 million Capital expenditures: $70 to $75 million