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Investment Proposal Kevin Washington, CFO March 2012.

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Presentation on theme: "Investment Proposal Kevin Washington, CFO March 2012."— Presentation transcript:

1 Investment Proposal Kevin Washington, CFO March 2012

2 222All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 FireFly Gadgets About FireFly Gadgets Start-up company Mission: Creative Product Development –Concept through prototype –Market analysis / proposal development –Bring to Market –Unique, high-demand products Portfolio: –Monster Detector night light –Other utility products –Mobile device apps

3 333All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Monster Detector™ Night Light

4 444All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Monster Detector™ – Target Market Intended for children ages 2 – 8 Market potential is huge –35 Million family households with children under 18 –40 Million children under 9 years of age 2010 US Census

5 555All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Market Positioning  Novelty night light –Different, fun, unique  Gift for Parents and Children  Allays fears, provides comfort to children –Helps parents get children to sleep  Monster detecting abilities 100% effective in lab tests

6 666All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Pricing/Cost Production cost: $3.5 - $4.0 range Wholesale Price (Retail Cost) $8.0 Retail price: –$15-$20 range –Proportional to value

7 777All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Production Phases Region (Production Start) Estimate Number of Children Under The Age of 9 (Millions) 1. U.S. (2012)40 2. Europe (2013)100 3. AsiaPac (2014)330

8 888All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Sales Projections (Thousands of Units)

9 999All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Product Development Plan North America Sales Redesign For Europe/Asia European Sales Asia/Pac Sales 20122013201420152016 Product # 2 Product # 3

10 10 All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Investment Proposal Current financial projections show profitability and positive cash flow within 18 Mos. Investment of $1.3M moves company from start-up to production & profitability Ownership: Investor ROI: Principal% Ownership CEO – JoAnn Anderson23 1/3 % CFO – Kevin Washington23 1/3 % COO – Jim Anderson23 1/3 % Investor30% FireFly Profitable Within 18 Mos., Investor Realizes Nearly 5X ROI by 2016 Just on Monster Detector Night Light

11 11 All rights reserved FireFly Gadgets, LLC 2012 October 10, 2015 Next steps Consider Proposal Execute agreement or provide feedback Next steps

12 29314 N. 153 rd Place Scottsdale, AZ 85262 (480) 255-7745 (Cell) (602) 324-7375 (Fax) creafund@gmail.com

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