1. DISSEMINATION STRATEGY

2. What is the purpose of dissemination? promoting the project and activities within it - ensuring appropriate visibility informing about the progress of our work communicating benefits of the project to its beneficiaries recruiting potential partners and people to cooperate with (in the project and other activities related to VET mobilities) establishing channels of communication with potential beneficiaries informing about each partner's activities in the area of VET mobilities informing and advising on VET projects, mobilities and their benefits

3. What will we disseminate and inform about? iMove project Multi-stakeholder Mobility Platforms Website VET mobility projects Partner organisations

4. Target groups for dissemination activities Same as target groups of the project: VET schools, stakeholders from the business sector, public stakeholders, NGOs. Additional target group (for internship mobilities): Individuals (graduates, unemployed)

5. Tools Making iMove visible through mobility projects Website Blog (special part of the website) Social media: Facebook Twitter LinkedIn(out proposal)

6. Visibility of iMove in mobility projects – general rules Make sure to mention and involve iMove into E+ KA1 mobility projects. Logos and links on VET schools project websites Include it in all videos / printed materials made during mobility projects Display iMove during dissemination conferences

7. Website Goal: info on the project and partnership, channel for communication with external entities, uploading project results, a place to implement the MMP Target groups : all target groups of the project Language: English + recommended translation of main sections to languages of participating countries Author and responsible partner: UNISER Access and updating data: UNISER with support from other partners URL address: www.imovenetwork.orgwww.imovenetwork.org

8. Blog (1) Goal: to present the partnership as an expert in the area of VET mobilities; to convey information on the project and partnership; propagating results of the project Target groups : recipients interested in VET mobilities; potential partners of the project Language: English (possibly, each entry translated into all 7 languages of the partnership; this will cause certain delay in publishing posts - to be decided by the partnership) Content: not only the project itself, but also various issues related to VET mobilities, vocational education, EU-funded project, the labour market (what is a mobility? statistics on VET projects: how much funding? etc.) excerpts from report created during the project; in-depth description of current activities

9. Blog (2) Organising work on the blog: ◦Semper Avanti: main coordinator responsible for collecting entries, editing them and creating a schedule for publication collecting "general entries" from partners when there are no important events in the project; publishing info on important events and milestones monitoring the blog, including moderation of comments, etc. ◦Other partners: editing entries - on average, a new entry will be published twice a month on a rotational basis translating entries into languages of partner countries (if decided) possibly, moderating comments in a given language Responsible partner: Semper Avanti Access to blog, updating entries: Semper Avanti URL address: recommended as a sub-page of the project website, for instance www.imovenetwork.org/blog www.imovenetwork.org/blog

10. Facebook (1) Goal: standard form of dissemination; informing about progress in the project Target groups: individuals from target groups Content: publishing news on the progress of the project or important events (mobilities, conferences, meetings with decision-makers etc.) informing about milestones and results, posting links promoting new entries on the blog (posting links) photo albums - interesting photos showing partner meetings, promotional materials, conferences, meetings in schools, presentations; important - such events should be documented! Language: English for general entries + possibly, regionally targeted entries in other languages of partner countries (each language version should be displayed only in a given country)

11. Facebook (2) Technical issues: short, succinct entries - it is better to post a link to lengthy quotes from the blog or website: using hashtags - mostly #imove and other, related to the subjectConferences and other networking / dissemination events entries from Facebook are linked to and published also on Twitter Author and responsible partner: Semper Avanti Access to the website and updating data: main admin - Semper Avanti; editing - access for all partners - each partner should be asked to delegate one person acting as an editor URL website: https://www.facebook.com/imovenetwork

12. Twitter Goal and target groups – same as Facebook Additional: More active prior important activities: Project application deadlines Conferences and other networking / dissemination events Author and responsible partner: Semper Avanti Access to the website and updating data: main admin - Semper Avanti; editing - access for all partners - each partner should be asked to delegate one person acting as an editor URL website: https://twitter.com/iMove_Networkhttps://twitter.com/iMove_Network

13. LinedIn – our proposal ◦An additional social media tool dedicated to professional development Goal: presenting the project and partnership from the business perspective, reaching the business sector representatives and their target groups, aqisition of business partners Target Groups: business representatives Possibilities offered by LinkedIn: promotional campaigns, reaching speciffic targets in chosen business sectors Activities after launch – Activity on organisational and individual level – Article sharing, own content

14. Word of Mouth marketing Real – time monitorning of the internet and ‘buzz’ of iMove – i.e. using the Brand24 tool. Activity on the internet forums in threads on VET, internships, mobility etc. -Replying to posts -Initiating threads -Commenting articles - Local targeting

15. Promotion of MMP’s Platform – proposal (1) At launch: PR - Press information in local media (no costs associated) FACEBOOK - Social Ads campaign with links to the website LINKED-IN - Targeted mailing campaign for local business – premium click WEBSITE POSITIONING (SEO) - google search engine optimisation – for most popular keywords/phrases associated with VET mobilities i.e. ‘interns Wroclaw’, ‘vocational training Emilia-Romagna’

16. Promotion of MMP Platform – proposal (2) After launch: WEBSITE POSITIONING (SEO) - monitorning and upkeep of high positioning of keywords/phrases ADWORDS (SEM) - can be used until the desired positioning is achieved LINKED IN - activity on organisational and individual level – Article sharing, own content FACEBOOK – upkeep, links to intersting events etc