1. Tim Burgess General Manager, Tourism Bay of Plenty New Zealand Applied Business Conference

2. Tourism Employs 1 in 10 people New Zealand’s largest export earner, $6.5 billion per annum Generates $372 million per annum to local economy 2.37 million international visitors Source: www.tourismresearch.govt.nz

3. The role of an RTO 25 RTOs throughout the country Marketing domestically and internationally Includes destination management role (SmartTourism) Funded by local government

4. Opportunities Relationship building Research Live assignment Staff development

5. Relationships Relationships that benefit all parties Career opportunities Building on success Wider skills to draw on, e.g. translation

6. Research Visitor Satisfaction survey Airport users survey

7. Visitor Satisfaction Survey Planning – questionnaire through to report Agencies involved - Key Research, RTO, BOPP, Braincell Creative, i-SITEs and industry Resources from all parties - time, videos, jackets Outcomes – credible data, practical experience and confidence for future

8. Airport Survey Two weeks at Tauranga airport with 6am starts - dedication Questionnaire development between airport, RTO and BOPP Useful data to assist business decisions, clear trends established

9. Staff Development Former student in marketing/admin Commercial manager former student now studying degree papers Provides inspiration to existing staff

10. Conclusion Win-win situation Raises profile and credibility for both parties Planning is integral, as is confidence in each other Useful, tangible outputs