1. WWW.UNIQUEPLACES.COM WELCOME WWW.UNIQUEPLACES.COM Australia & New Zealand

2. WWW.UNIQUEPLACES.COM Business Analysis Website Layout Persona & Scenario Prototype Usability Testing C ontents

3. WWW.UNIQUEPLACES.COM Business Analysis 1.Domain 2.Business Plan 3.Success matrix

4. WWW.UNIQUEPLACES.COM Domain Travelers’ today travel for various purposes. (e.g. Business or Vacation). There are plentiful travel websites offering travel promotion and packages. Although, these websites typically also provide advance searches for flights and accommodations bookings, most of them do not provide features such as customized content and comprehensive DIY trip planning services. Business Plan We hope to create www.travelner(Travel + Planner).com, a website that will not only allow our customers to book cheap flight/accommodation but also provide our customers with customized content based on their profile. Our website will also allow them to easily plan their trips with the comprehensive DIY services provided – with no additional costs. We also want to ensure that these services that we are going to provide in our website are relevant, customized and usable for our customers. Ultimately, these services should enhance their overall surfing experience in our website.

5. WWW.UNIQUEPLACES.COM Website Success Matrix Table

6. WWW.UNIQUEPLACES.COM Website Layout 1.Site map 2.Wire frame

7. WWW.UNIQUEPLACES.COM Sitemap

8. WWW.UNIQUEPLACES.COM Wireframe - Default Page

9. WWW.UNIQUEPLACES.COM Wireframe - Home Page

10. WWW.UNIQUEPLACES.COM Wireframe – Other Page

11. WWW.UNIQUEPLACES.COM Persona & Scenario 1. BackPacker 2. Sports travelers

12. WWW.UNIQUEPLACES.COM Persona & Scenario - 1 Josh Single, Male, 28 year old, a financial analyst An avid backpacker who travels several times a year He hates trip planning because he finds it too much of a hassle search, book and collate information He has average IT knowledge Earns 60k(SGD) a year Favorite website : www.backpackersworld.com, http://www.channelnewsasia.com/www.backpackersworld.com Scenario This year end, Josh decided to visit Taiwan. He finds out from his friends that travelner.com not only offer cheap flight tickets and accommodations, it also provide customized contents and DYI trip planning services. He visited travelner.com for the first time and was delighted to find out that the website offers a comprehensive range of flight and accommodation bookings with a reasonably good price. He decided to use this website to plan for his upcoming Taiwan trip.

13. WWW.UNIQUEPLACES.COM Persona & Scenario - 2 Stephen Married, Male, 45 year old, a IT analyst A travel fan who travels at least once a year He is sports enthusiast. Tennis and football are his favorites He is busy at work and likes to do internet shopping. His philosophy is to work hard, play hard Scenario Stephen was really keen to catch the upcoming Barclays tennis final which will be played in London. He started searching for ticket agency online that sells the admission tickets to watch the match. His search results returned travelner.com. Stephen was curious and visited travelner.com for the first time. He later realize that this website not only allow him to purchase the match ticket, it also provides flight and accommodation booking at a discounted rate. He later decided to try out the booking service provided by travelner.com Find the sport event Book the sport matches Adjust hotel and flight

14. WWW.UNIQUEPLACES.COM Prototype 1.Default Page 2.BackPacker 3.Sports travelers

15. WWW.UNIQUEPLACES.COM Default Page

16. WWW.UNIQUEPLACES.COM Backpacker – Home Page

17. WWW.UNIQUEPLACES.COM Backpacker – Create New Trip

18. WWW.UNIQUEPLACES.COM Backpacker – Destination/Hotel/Transport

19. WWW.UNIQUEPLACES.COM Backpacker – Itinerary Planning

20. WWW.UNIQUEPLACES.COM Backpacker – Payments

21. WWW.UNIQUEPLACES.COM Sports traveler – Home Page

22. WWW.UNIQUEPLACES.COM Sports traveler – Plan Sports Trip

23. WWW.UNIQUEPLACES.COM Sports traveler – Event Search Page

24. WWW.UNIQUEPLACES.COM Sports traveler – Event Details

25. WWW.UNIQUEPLACES.COM Usability Problem observed SNObservationRecommendationCriticality 1 Some travelers could be both a business travelers and sports travelers. Travelner.com should propose a solution to strategically integrate the content. Allow multiple traveler profile selection at default home page using a checkbox button. The customized content will be based on the list of profiles selected. Medium 2 Before payment is made, the system should inform user that 3 There is no option to choose the number of rooms per night Include a drop down list at accommodation booking section to allow multiple rooms to be selected High 4Global Site Search Create global search on top right hand corner of the page Medium 5Lack of instruction to guide new user on using the plan trip service Could have a step by step guide page to assist new users on how to use the trip planning High

26. WWW.UNIQUEPLACES.COM