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Tourism New Zealand TRENZ 2014 Media Conference – 19 May.

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Presentation on theme: "Tourism New Zealand TRENZ 2014 Media Conference – 19 May."— Presentation transcript:

1 Tourism New Zealand TRENZ 2014 Media Conference – 19 May

2 What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?

3 Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress

4 Target for value More higher-value visitors Higher value markets Higher value market segments

5 Grow sustainable air connections Formalised airline partnerships Cooperate with airport initiatives Assist with government connections

6 Visitor experience Qualmark i-SITE China ready Sharing market insights

7 Productivity Create shoulder and off-peak demand Distribute demand across segments and sectors Ensure regional spread

8 Insight Develop market insight Improve platforms for better industry access

9 Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress


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