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Kevin Bowler on Tourism 2025 24 June 2014. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism.

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Presentation on theme: "Kevin Bowler on Tourism 2025 24 June 2014. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism."— Presentation transcript:

1 Kevin Bowler on Tourism 2025 24 June 2014

2 What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?

3 Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress

4 Target for value More higher-value visitors Higher value markets Higher value market segments

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6 Grow sustainable air connections Formalised airline partnerships Cooperate with airport initiatives Assist with government connections

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8 Visitor experience Qualmark i-SITE China ready Sharing market insights

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10 Productivity Create shoulder and off-peak demand Distribute demand across segments and sectors Ensure regional spread

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12 Insight Develop market insight Improve platforms for better industry access

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14 Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress


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