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Published byIsaac Lane Modified over 9 years ago
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Kevin Bowler on Tourism 2025 24 June 2014
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What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?
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Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress
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Target for value More higher-value visitors Higher value markets Higher value market segments
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Grow sustainable air connections Formalised airline partnerships Cooperate with airport initiatives Assist with government connections
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Visitor experience Qualmark i-SITE China ready Sharing market insights
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Productivity Create shoulder and off-peak demand Distribute demand across segments and sectors Ensure regional spread
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Insight Develop market insight Improve platforms for better industry access
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Grow sustainable air connectivity Target for value Drive value through outstanding visitor experience Productivity for profit Prioritise insight to drive and track progress
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